Arcor, the Argentine confectionery and food multinational, has collaborated with the Brazilian ice manufacturer Coko to launch a co-branded range of flavoured ice products. The partnership brings the flavour of Arcor’s 7Belo raspberry-flavoured chewy candy—to the ice category. Unlike traditional ice cubes, the “Gelo 7Belo” is sold in 200ml aseptic liquid cartons. Consumers are instructed to freeze the pack for four hours before use, creating a flavoured block intended to …




















































































































































































































































































































































