Mexican bakery giant Grupo Bimbo has announced the acquisition of the UK based bakery St. Pierre Groupe.
The deal is expected to accelerate the rapid growth of St Pierre Group in the USA and increase international expansion.
St. Pierre Groupe is a producer of brioche buns, brioche bagels, and brioche sub rolls, inspired by the Parisian cafe culture and with a growing presence in the USA. The company sells its products under the St Pierre, Baker Street and Paul Hollywood brands.
“St Pierre Groupe is an entrepreneurial business that has achieved phenomenal success, both at home and internationally, using insight to develop brands and products that carry global appeal. Through its exceptional branded propositions, the business has made St Pierre the biggest brioche brand in America and the UK,” commended a spokesperson for St Pierre Groupe.
The company will continue to operate independently.
Source: Baking Business