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FMCG giant Mondelez has announced that the company is planning to invest R$1 billion ($200 million) in Brazil, a 70% increase on the amount invested last year.
According to an article in Mercado & Consumo, the investment will be used to develop new products, implement sustainability initiatives, and increase production capacity in the country. In particular, Mondelez plans to expand the company’s facilities in Curitiba, Parana, and Vitoria de Santo Antao in Pernambuco.
The firm’s chocolate and biscuit lines, which reportedly accounted for 30% of Mondelez’s revenue last year, will receive the lion’s share of the investment. The factories in Pernambuco and Curitiba will see production capacity increased by 50% and 20%, respectively, benefitting the Bis, Sonho de Valsa and Ouro Branco lines.
Liel Miranda, president of Mondelez in Brazil, said: “Our investment includes not only expanding the capacity of our operations, but also our strategic efforts towards inorganic and organic growth, with entry into new categories”.
Brazil is said to be part a vital part of the firm’s operations in Latin America and one of the drivers for achieving “Vision 2030”, the company’s strategy to grow on a global scale in the coming years.
Source: Mercado & Consumo
