Gama spoke to Shahid Khan, Chief Executive Officer, Al Islami Foods. What key trends do you expect to shape food innovation as a whole in 2021 and beyond? “The trend tilting toward healthy eating is getting stronger. Within that, from an innovation perspective, we feel plant-based items will take the lead in 2021 and beyond, as 28% of people say they have been eating more protein from plant sources, further …
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Interviews
Gama spoke to Julia Stamberger, Founder, Spinning Wheel Brands. What have been the biggest impacts of the health and economic crisis on the consumer goods industry, and how best should brands respond? “Consumers are no longer discovering new products and brands in-store, as demos and most trade promotions have been suspended, and when they enter stores, customers are quickly shopping their list and leaving, not browsing the aisles. That discovery …
Gama spoke to Jacek Plewa, General Manager, Global Food Industries. What overarching trends do you expect to shape frozen food innovation in 2020 and beyond? “The major, game changing development for frozen (and chilled) categories is growth in plant-based protein products, which is going to be exponential and is en-route to taking plant-based products mainstream, evolving from a niche protein to a major centre-of-plate contender, suggesting that a major transformation …
Gama spoke to Tariq Ahmed Al Wahedi, Chief Executive Officer, Agthia Group. What overarching trends do you expect to shape drinks and food innovation in 2020-21? “Consumers no longer accept products as they traditionally did – they want ‘value-added’ products that are convenient, healthier and benefit their lifestyles. Recent industry reports have shown that the increasing rate of obesity, diabetes and cardiovascular disease are pushing consumers worldwide to shift towards …
Gama spoke to Mithun Appaiah, Chief Executive Officer, Sumeru (Innovative Foods Ltd). How is the way food companies are looking to reach and engage with consumers changing? “Consumer companies are currently grappling with both digital and traditional media. The choice of media and engagement depends on the category. Many brands are myopic and follow the digital trend without understanding the media that their specific target group consumes. Then there are …
Gama spoke to Michael Wunsch, Managing Director, Barakat. To what extent is the demand for “pure”, “raw”, “fresh” and “unprocessed” ingredients impacting the juices category in the UAE? “Barakat has witnessed a significant increase in volumes in retail for fresh juice consumption over the past years. Consumers are more aware of the importance of consuming healthy drinks. The UAE is exposed to stricter food regulations and consumers are made aware …
Gama spoke to Tammy Butterworth, Global R&D Grains Formulation Manager, PepsiCo. How is the role of breakfast changing in consumers’ lives, and what do FMCG companies need to do to adapt to this change? “Breakfast maintains an important role in people’s lives – what is changing is the time it can be given. When asked, people instinctively know that breakfast sets them up for the day (and the statistics bear this …
Gama spoke to Lisa Sohanpal, Founder & CEO, Nom Noms World Food. What are the key success factors when launching a new retail food brand to the market? “At the forefront of launching a successful retail food brand is the need to understand the target customer, anticipate their needs, and inspire them further. Entrepreneurs need to leverage insight, knowledge and continuously innovate through deductive failure i.e. continuously challenge your own …
Gama spoke to Mikko Lindqvist, Vice President, Marketing & Portfolio, Fazer. Is packaged bread being threatened by the rise of low carbohydrate diets? If so, how is Fazer responding? Low carbohydrate diets had a big impact on the bread market some years ago. From there the market has recovered and new trends have emerged. The public discussion about carbohydrates is more balanced currently and the benefits of wholegrains, especially oat …
Gama spoke to Nicolas Panniez, Category Manager, Ferrero. How is the way food companies are looking to reach and engage with consumers changing? How can a brand successfully resonate with consumers? Companies and their brands need to be flexible in their marketing mix and continuously monitor changing consumption and shopping behaviour. Gathering data and translating this into actionable insights is and will remain key to developing strategic brand, category, customer …
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