Gama spoke to Matteo Fantacchiotti, Global Vice President Commercial Diageo Reserve, Diageo.
Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies?
We see a new ‘Silk Route’, across the lines of the world magnet cities and hot spots. And this is where our focus is. Within this context, although high-net-worth individuals and wealthier people are the obvious target group, millennials are really what we’re going after, accounting for almost half of luxury shoppers and characterized by a distaste for conspicuous consumption and a desire for value with values. This is a great and fascinating opportunity.
Read the full interview in the next issue of Gama News.