Italian company Campari Group, owner of Aperol, has acquired the French aperitif Picon from Diageo for €119 million ($125.5 million). Created in 1837, Picon is a ‘market-leading’ aperitif that has achieved net sales of €21.5 million ($22.4 million) and CAAP of €12.9 million ($13.4 million) in the 2021 fiscal year. According to sources, France is currently Campari Group’s fourth-biggest market (5.9% of the Group’s net sales). With this acquisition, the …
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Diageo
Alcoholic drinks firm Diageo has announced the acquisition of 21Seeds, a rapidly growing flavoured tequila infused with real fruit juice brand. According to sources, 21 Seeds was founded in 2019 by three female entrepreneurs, Kat Hantas, Nicole Emanuel, and Sarika Singh with the goal of creating great-tasting, smooth spirits with a light touch flavour, easy to mix and enjoy. After the deal, they will continue to operate 21Seeds in partnership …
UK based multinational firm Diageo, producer of alcoholic beverages, has announced the agreement to sell its premium Scotch whisky brand, Windsor, to Bayside/Metis, a South Korean private equity group. According to sources, the agreement includes the brand’s W Series, and Bayside Private Equity and Metis Private Equity consortium are purchasing it for the price of KRW 200 billion (around $164 million). Sam Fischer, president of Asia Pacific and global travel …
Diageo, the leading alcoholic drinks company, has announced the opening of a CAD$245 million ($194million) carbon neutral distillery in Ontario to support the growth ambitions for its Crown Royal Canadian whisky brand. The new distillery will be built according to Diageo’s ‘Society 2030:Spirit of Progress’ sustainability action plan which will operate with 100% renewable energy. It will have the capacity to produce up to 20 million litres of absolute alcohol, and …
The North American subsidiary of alcoholic drinks multinational Diageo has invested $110 million in a new 25,000 sq ft facility for canned flavoured alcoholic beverages (FABs) in Plainfield, Il, USA to supplement existing ready-to-drink production in the area. According to Diageo, the new facility has two high-speed lines with capacity to produce more than 25 million cases of malt-based beverages and spirit-based ready-to-drink (RTD) cocktails, employing 50 full-time staff. “We’re …
Diageo, the leading alcoholic drinks company, has entered into an agreement to sell its Ethiopian brewery Meta Abo Brewery to BGI, a subsidiary of the French multinational Casteel Group. Meta Abo Brewery was acquired by Diageo in 2012 for US$225 million, and since then, the company has invested US$344 million to expand and transform the brewery industry in Ethiopia. The company brews bottled and draught beer using water sourced from a reserve …
Diageo, the leading alcoholic drinks firm, has announced the construction of a $$75 million whisky distillery in China. The Diageo Eryuan Malt Whisky Distillery, described as the first factory of its kind in China, will be built in a area selected for its temperate climate, rich natural biodiversity, and access to natural spring water in the Yunnan Province, Diageo said. “China is the world’s largest beverage alcohol market and the demand …
Diageo, the leading alcoholic drinks firm, has announced its plans to invest more than $500 million to expand its tequila manufacturing footprint in Mexico. In a statement, the company said it was planning to build new facilities to expand production capacity in the state of Jalisco, creating over 1,000 jobs. “This exciting investment in Mexico will support our future category growth to meet Mexican and international demand”, said Álvaro Cárdenas, …
Diageo, the leading alcoholic drinks firm, has announced the creation of a new research and development (R&D) centre in Shanghai to develop products for the Chinese market. The state-of-the-art centre, which is said to be the first of its kind in the beverage alcohol sector in Shanghai ,will primarily support the China market and will strengthen Diageo’s ability to rapidly innovate and develop premium products that cater to Chinese consumer …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of Mexican Mezcal Union through beverage producer Casa UM for an undisclosed sum. Both companies had previously worked in partnership, which reportedly enabled Mezcal Union to grow its brand distribution network in Mexico, the USA, and other countries. With this acquisition, the company will continue to be involved in the operations and supports its traditions, Diageo said. Mónica Michel, marketing …
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