Diageo, the leading alcoholic drinks firm, has announced the creation of a new research and development (R&D) centre in Shanghai to develop products for the Chine market. The state-of-the-art centre which is said to be the first of its kind in the beverage alcohol sector in Shanghai will primarily support the China market and will strengthen Diageo’s ability to rapidly innovate and develop premium products that cater the Chinese consumer …
Loading tweets...
Diageo
Diageo, the leading alcoholic drinks firm, has announced the acquisition of Mexican Mezcal Union through beverage producer Casa UM for an undisclosed amount. Both companies had worked in partnership, which enabled Mezcal Union to grow its brand’s distribution network in Mexico, the USA, and other countries. With this acquisition, the company will keep being involved in the operations and supports its traditions. Marketing and Innovation Director for Diageo in Mexico, …
Leading North America alcoholic drinks firm Diageo has announced the acquisition of Loyal 9 Cocktails, a spirits-based ready to drink brand from Sons of Liberty Spirits Company. According to Diageo’s statement, Loyal 9 is ‘rapidly growing’, producing vodka-based drinks featuring indulgent flavours with high-quality ingredients and 100% real fruit. Debra Crew, president of Diageo North America, said: “Loyal 9 hits an RTD ‘sweet spot’, merging American consumers’ growing appreciation for …
Leading North America alcoholic drinks firm Diageo has announced plans to expand its manufacturing footprint and install two high-speed can lines at a new facility in Plainfield, Illinois. The expansion project will need an investment of nearly $80 million, which will increase Diageo’s capacity to over 25 million cases of RTDs per year, including a 500 cans per minute line and a 1200 CPM line. The company says these plans …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of beverage producer Far West Spirits, for an undisclosed amount. Far West Spirits produces the Lone River ‘Ranch Water’ brand, an RTD beverage producer known for drawing inspiration from the classic Texan ‘Ranch Water’ cocktail. The Ranch Water agave-flavoured range includes Original, Spicy, and Rio Red Grapefruit. Each 355ml can is said to be low calorie and low sugar. Commenting …
Leading alcoholic drinks firm Diageo has announced the acquisition of Chase Distillery, a firm specialising in products such as gin and potato vodka. According to Diageo, Chase Distillery has a portfolio of seven gins, four vodkas, and elderflower liqueur. The distillery has a focus on quality and sustainability, using British potatoes, apples, and botanicals from the Chase Farm, Diageo added. Dayalan Nayager, managing director, Diageo Great Britain, said: “We are …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of gin brand Aviation American Gin, and its owner Davos Brands, for $610 million. The acquisition also add brands such as Astral tequila, Sombra mezcal, and TYKU sake to the Diageo portfolio. The acquisition supports the participation of Diageo in the super premium gin sector in the United States in line with its strategy to acquire high growth brands with attractive margins …
Diageo, the leading alcoholic drinks firm, has announced the creation of what is says is the world’s first 100% plastic-free and paper-based spirits bottle, entirely made from “sustainably-sourced” wood pulp. Developed by packaging technology company Pulpex, the new bottle is said to be fully recyclable and “will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product”, …
Diageo, the leading alcholic drinks firm, has announced it has made a minority investment in the spirit alternative business Ritual via its accelerator arm Distill Ventures. The investment marks a futher foray by Diageo into alcohol-free spirits, following its previous acquisition of a majority stake in Seedlip, described as the world’s first distilled non-alcoholic spirit brand. Designed for use in cocktails, Ritual products use botanicals to echo the taste, smell and …
Kraft Heinz, the multinational food firm, is partnering with spirits giant Diageo to create a new line-up of coffee products in association with the Baileys brand. The product range will include Baileys ready-to-drink cold brew in cans, Baileys roast & ground coffee, and Baileys K-Cup pods and is aimed at bringing “indulgent flavour” to the coffee category. Commenting on the launch, Diageo senior licensing manager Declan Hassett said: “Baileys is …
Copyright © 2020. Gama. All rights reserved. Privacy Policy | Legal Notice
Diageo Archives - Gama