Diageo, the UK based alcoholic drinks giant, has announced the acquisition of a significant majority shareholding in Seedlip, described as the world’s first distilled non-alcoholic spirit brand. Launched in 2015 by Ben Branson “to solve the dilemma of ‘what to drink when you’re not drinking’”, Seedlip comes in the varieties Spice 94, Garden 108 and Grove 42. Diageo first invested in Seedlip in 2016 as part of its Distill Ventures …
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Guinness Nigeria, a subsidiary of UK alcoholic drinks giant Diageo, has unveiled the launch of Guinness Gold, a new lager designed especially for the Nigerian market. Infused with crystal and amber malt, Guinness Gold is described as offering a depth of flavour and as using the same yeast as the original Guinness stout. Commenting on the launch, Guinness Nigeria marketing director Adenike Adebola said: “We are thrilled to see the …
Diageo, the UK based alcoholic drinks giant, has announced the sell-off of 19 brands to the US spirits firm Sazerac for an aggregate consideration of $550 million. The transaction includes the whiskey brands Seagram’s VO, Seagram’s 83 and Seagram’s Five Star, the rum brands Myers’s and, Parrot Bay, the sambuca brand Romana, the vodka brand Popov, the liqueur brands Yukon Jack and Goldschlager, and the cocktail brand Stirrings, alongside brands such …
Global beverage giant Diageo, through its Distill Ventures arm, has acquired Westward, a leader in the American single malt whiskey category, for an undisclosed amount. The investment includes both the current distillery in Portland as well as the whiskey brand and inventory, reportedl allowing the distillery to expand capacity by 40% next year. Westward whiskey will continue to be made exclusive at its Portland facility, with the business founders and …
Diageo, the global spirits firm, is making a further play in the mezcal space with the acquisition of ultra-premium brand Pierde Almas. Pierde Almas is produced in Oaxaca, Mexico from naturally fermented agave and is know for its social, cultural and environment awareness, the Spirits Business reports. The mezcal will be the second in Diageo’s portfolio. Its first was launched last year, following the company’s acquisition of the Casamigos business in a …
Diageo, the global spirits giant, has announced the latest addition to its Ketel One vodka line in the US – Ketel One Botanical. Promoted with the tagline “real botanicals – fresh taste”, Ketel One Botanical vodka is described as being “distilled with real botanicals and infused with natural fruit and botanical essences”. The new spirit, which has 30% ABV, is further promoted as being made with 100% non-GMO grain and as …
Global beverage giant Diageo has confirmed the acquisition of Casamigos, a “super-premium” tequila brand for $1 billion. Casamiro was founded in 2013, and is described by Diageo as the fastest growing tequila brand in the US, increasinb sales by 54% over the last two years. The transaction, where is expected to close in the second half of 2017, values the company at up to $1 billion. Diageo will pay $700 …
Diageo plc, the leading alcoholic drinks multinational, has announced the launch of a new interactive tool to guide consumers to make informed choices about drinking. The new “mobile-friendly, online tool” DRINKiQ, described as a first in the alcohol industry, is said to use interactive learning and test sgiving people information about what is contained in different drinks, what alcohol is, how it is processed and how it can affect thebody, and …
Diageo, the global spirits giant, has released two new RTD coffee products under its liqueur brand Baileys in the UK. Reportedly a response to growing iced coffee consumption, Baileys Latte and Baileys Mocha Iced Coffee are decribed as a combination of Arabica and Robusta iced coffee with milk, spirit and Baileys Irish Cream. “The popularity of coffee continues to grow, with over 18 billion cups consumed in Great Britain each …
International spirits firm Diageo has announced its intention to bring its “highly successful Guinness Open Gate Brewery concept” to Baltimore County, Maryland, USA. According to the company – which also recently announced a plan to build a new distillery called Roe & Co – the idea will include a mid-sized Guinness brewery and a Guinness visitor experience as well as an innovation microbrewery at the company’s existing Relay, Maryland site. The move …
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