Alcoholic drinks firm Diageo has announced the opening of a new distribution centre in the city of Extrema in Brazil’s Minais Gerais state. The centre, which opened its doors on 2nd February, is intended to consolidate operations from three other facilities and will be responsible for supplying 60% of national demand, according to sources. The new distribution centre is the company’s second largest in Latin America and it will be …
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Diageo, the leading alcoholic drinks company, has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines. In a press release, Diageo said the acquisition involved an upfront consideration of €260 million ($282 million) with a further potential consideration of up to €177.5 million ($192.5 million) through to 2028 subject to performance. Founded in 2012, and available in over 30 countries worldwide, Don Papa Rum …
Alcoholic drinks firm Diageo has announced the acquisition of leading Texas premium whisky distiller, Balcones Distilling. Balcones Distilling is a craft distiller that is said to produce super premium whiskies, such as Texas “1” American Single Malt, Lineage American Single Malt and Baby Blue Corn Whisky. The firm differentiates from others by creating whiskies with distinctive flavours and the beverages are produced with high quality, original and often locally sourced …
Alcoholic drinks firm Diageo has announced the acquisition of Mr Black, a premium cold brew coffee liqueur from Australia. In a statement, Diageo said it had already purchased a minority stake in Mr Black in 2015 through its incubator programme Distill Ventures. Mr Black’s liqueur is described as being made using modern coffee brewing techniques and has reportedly become the fastest growing brand in the global coffee liqueur category in …
Diageo’s Aviation American Gin subsidiary has announced the opening of a new Aviation American Gin Distillery and Visitor Center in Portland, USA. According to a company press release, the 3,000 sq m facility features a tasting room, draft cocktail bar, and a gift shop. Ryan Reynolds, Aviation American Gin co-owner said: “About three years ago, we set out to create a one-of-a-kind distillery and tasting experience to give people the opportunity …
Alcoholic drinks firm Diageo has announced plans to invest €200 million ($202 million) in Ireland’s first purpose-built carbon neutral brewery in Kildare. According to the company, the new facility will produce lagers and ales, and with a capacity of 2 million hectolitres, it will become the second largest brewing plant in Ireland. The brewery will reportedly use 100% renewable energy and will make use of the latest process technology to …
Italian company Campari Group, owner of Aperol, has acquired the French aperitif Picon from Diageo for €119 million ($125.5 million). Created in 1837, Picon is a ‘market-leading’ aperitif that has achieved net sales of €21.5 million ($22.4 million) and CAAP of €12.9 million ($13.4 million) in the 2021 fiscal year. According to sources, France is currently Campari Group’s fourth-biggest market (5.9% of the Group’s net sales). With this acquisition, the …
Alcoholic drinks firm Diageo has announced the acquisition of 21Seeds, a rapidly growing flavoured tequila infused with real fruit juice brand. According to sources, 21 Seeds was founded in 2019 by three female entrepreneurs, Kat Hantas, Nicole Emanuel, and Sarika Singh with the goal of creating great-tasting, smooth spirits with a light touch flavour, easy to mix and enjoy. After the deal, they will continue to operate 21Seeds in partnership …
UK based multinational firm Diageo, producer of alcoholic beverages, has announced the agreement to sell its premium Scotch whisky brand, Windsor, to Bayside/Metis, a South Korean private equity group. According to sources, the agreement includes the brand’s W Series, and Bayside Private Equity and Metis Private Equity consortium are purchasing it for the price of KRW 200 billion (around $164 million). Sam Fischer, president of Asia Pacific and global travel …
Diageo, the leading alcoholic drinks company, has announced the opening of a CAD$245 million ($194million) carbon neutral distillery in Ontario to support the growth ambitions for its Crown Royal Canadian whisky brand. The new distillery will be built according to Diageo’s ‘Society 2030:Spirit of Progress’ sustainability action plan which will operate with 100% renewable energy. It will have the capacity to produce up to 20 million litres of absolute alcohol, and …
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