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Diageo

All the posts published.
1 MIN READ

Brazil: Diageo opens new distribution centre

February 14, 2023
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Alcoholic Drinks, Latin America, Manufacture & Distribution

Alcoholic drinks firm Diageo has announced the opening of a new distribution centre in the city of Extrema in Brazil’s Minais Gerais state. The centre, which opened its doors on 2nd February, is intended to consolidate operations from three other facilities and will be responsible for supplying 60% of national demand, according to sources. The new distribution centre is the company’s second largest in Latin America and it will be …

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1 MIN READ

Philippines: Diageo to acquire Don Papa Rum

January 18, 2023
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Alcoholic Drinks, Asia Pacific, Mergers & Acquisitions

Diageo, the leading alcoholic drinks company, has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines. In a press release, Diageo said the acquisition involved an upfront consideration of €260 million ($282 million) with a further potential consideration of up to €177.5 million ($192.5 million) through to 2028 subject to performance. Founded in 2012, and available in over 30 countries worldwide, Don Papa Rum …

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1 MIN READ

USA: Diageo acquires Balcones Distilling

November 8, 2022
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Alcoholic Drinks, Mergers & Acquisitions, North America

Alcoholic drinks firm Diageo has announced the acquisition of leading Texas premium whisky distiller, Balcones Distilling. Balcones Distilling is a craft distiller that is said to produce super premium whiskies, such as Texas “1” American Single Malt, Lineage American Single Malt and Baby Blue Corn Whisky. The firm differentiates from others by creating whiskies with distinctive flavours and the beverages are produced with high quality, original and often locally sourced …

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1 MIN READ

Australia: Diageo acquires Mr Black liqueur

October 7, 2022
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Alcoholic Drinks, Asia Pacific, Mergers & Acquisitions

Alcoholic drinks firm Diageo has announced the acquisition of Mr Black, a premium cold brew coffee liqueur from Australia. In a statement, Diageo said it had already purchased a minority stake in Mr Black in 2015 through its incubator programme Distill Ventures. Mr Black’s liqueur is described as being made using modern coffee brewing techniques and has reportedly become the fastest growing brand in the global coffee liqueur category in …

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1 MIN READ

USA: Diageo opens new distillery for Aviation American Gin

September 30, 2022
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Alcoholic Drinks, Manufacture & Distribution, North America

Diageo’s Aviation American Gin subsidiary has announced the opening of a new Aviation American Gin Distillery and Visitor Center in Portland, USA. According to a company press release, the 3,000 sq m facility features a tasting room, draft cocktail bar, and a gift shop. Ryan Reynolds, Aviation American Gin co-owner said: “About three years ago, we set out to create a one-of-a-kind distillery and tasting experience to give people the opportunity …

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1 MIN READ

Ireland: Diageo plans to invest in carbon-neutral brewery

July 18, 2022
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Alcoholic Drinks, Europe, Manufacture & Distribution

Alcoholic drinks firm Diageo has announced plans to invest €200 million ($202 million) in Ireland’s first purpose-built carbon neutral brewery in Kildare. According to the company, the new facility will produce lagers and ales, and with a capacity of 2 million hectolitres, it will become the second largest brewing plant in Ireland. The brewery will reportedly use 100% renewable energy and will make use of the latest process technology to …

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1 MIN READ

Italy: Campari acquires Picon aperitif

May 17, 2022
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Italian company Campari Group, owner of Aperol, has acquired the French aperitif Picon from Diageo for €119 million ($125.5 million). Created in 1837, Picon is a ‘market-leading’ aperitif that has achieved net sales of €21.5 million ($22.4 million) and CAAP of €12.9 million ($13.4 million) in the 2021 fiscal year. According to sources, France is currently Campari Group’s fourth-biggest market (5.9% of the Group’s net sales). With this acquisition, the …

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1 MIN READ

UK: Diageo acquires 21Seeds

April 12, 2022
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Alcoholic drinks firm Diageo has announced the acquisition of 21Seeds, a rapidly growing flavoured tequila infused with real fruit juice brand. According to sources, 21 Seeds was founded in 2019 by three female entrepreneurs, Kat Hantas, Nicole Emanuel, and Sarika Singh with the goal of creating great-tasting, smooth spirits with a light touch flavour, easy to mix and enjoy. After the deal, they will continue to operate 21Seeds in partnership …

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1 MIN READ

South Korea: Diageo to sell Windsor business to Bayside/Metis

April 1, 2022
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Alcoholic Drinks, Asia Pacific, Mergers & Acquisitions

UK based multinational firm Diageo, producer of alcoholic beverages, has announced the agreement to sell its premium Scotch whisky brand, Windsor, to Bayside/Metis, a South Korean private equity group. According to sources, the agreement includes the brand’s W Series, and Bayside Private Equity and Metis Private Equity consortium are purchasing it for the price of KRW 200 billion (around $164 million). Sam Fischer, president of Asia Pacific and global travel …

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1 MIN READ

Canada: Diageo to build carbon-neutral Crown Royal distillery in Ontario

March 22, 2022
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Alcoholic Drinks, Manufacture & Distribution, North America

Diageo, the leading alcoholic drinks company, has announced the opening of a CAD$245 million ($194million) carbon neutral distillery in Ontario to support the growth ambitions for its Crown Royal Canadian whisky brand. The new distillery will be built according to Diageo’s ‘Society 2030:Spirit of Progress’ sustainability action plan which will operate with 100% renewable energy. It will have the capacity to produce up to 20 million litres of absolute alcohol, and …

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1 MIN READ

USA: Diageo opens new FAB canning facility in Illinois

March 8, 2022
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Alcoholic Drinks, Manufacture & Distribution, North America

The North American subsidiary of alcoholic drinks multinational Diageo has invested $110 million in a new 25,000 sq ft facility for canned flavoured alcoholic beverages (FABs) in Plainfield, Il, USA to supplement existing ready-to-drink production in the area. According to Diageo, the new facility has two high-speed lines with capacity to produce more than 25 million cases of malt-based beverages and spirit-based ready-to-drink (RTD) cocktails, employing 50 full-time staff. “We’re …

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1 MIN READ

UK: Diageo to sell Meta Abo Brewery to BGI in Ethiopia

January 25, 2022
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Diageo, the leading alcoholic drinks company, has entered into an agreement to sell its Ethiopian brewery Meta Abo Brewery to BGI, a subsidiary of the French multinational Casteel Group. Meta Abo Brewery was acquired by Diageo in 2012 for US$225 million, and since then, the company has invested US$344 million to expand and transform the brewery industry in Ethiopia.  The company brews bottled and draught beer using water sourced from a reserve …

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1 MIN READ

China: Diageo to build a new whisky distillery

November 3, 2021
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Alcoholic Drinks, Asia Pacific, Manufacture & Distribution

Diageo, the leading alcoholic drinks firm, has announced the construction of a $$75 million whisky distillery in China. The Diageo Eryuan Malt Whisky Distillery, described as the first factory of its kind in China, will be built in a area selected for its temperate climate, rich natural biodiversity, and access to natural spring water in the Yunnan Province, Diageo said. “China is the world’s largest beverage alcohol market and the demand …

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1 MIN READ

Mexico: Diageo to invest over $500 million to grow tequila category

October 7, 2021
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Alcoholic Drinks, Latin America, Manufacture & Distribution

Diageo, the leading alcoholic drinks firm, has announced its plans to invest more than $500 million to expand its tequila manufacturing footprint in Mexico. In a statement, the company said it was planning to build new facilities to expand production capacity in the state of Jalisco, creating over 1,000 jobs. “This exciting investment in Mexico will support our future category growth to meet Mexican and international demand”, said Álvaro Cárdenas, …

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1 MIN READ

China: Diageo to create a R&D centre in Shanghai

September 16, 2021
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Alcoholic Drinks, Asia Pacific, Manufacture & Distribution

Diageo, the leading alcoholic drinks firm, has announced the creation of a new research and development (R&D) centre in Shanghai to develop products for the Chinese market. The state-of-the-art centre, which is said to be the first of its kind in the beverage alcohol sector in Shanghai ,will primarily support the China market and will strengthen Diageo’s ability to rapidly innovate and develop premium products that cater to Chinese consumer …

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1 MIN READ

Mexico: Diageo to buy Casa UM

August 13, 2021
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Alcoholic Drinks, Latin America, Mergers & Acquisitions

Diageo, the leading alcoholic drinks firm, has announced the acquisition of Mexican Mezcal Union through beverage producer Casa UM for an undisclosed sum. Both companies had previously worked in partnership, which reportedly enabled Mezcal Union to grow its brand distribution network in Mexico, the USA, and other countries. With this acquisition, the company will continue to be involved in the operations and supports its traditions, Diageo said. Mónica Michel,  marketing …

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1 MIN READ

USA: Diageo acquires Loyal 9 Cocktails

April 16, 2021
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Alcoholic Drinks, Mergers & Acquisitions, North America

Leading North America alcoholic drinks firm Diageo has announced the acquisition of Loyal 9 Cocktails, a spirits-based ready to drink brand from Sons of Liberty Spirits Company. According to Diageo’s statement, Loyal 9 is ‘rapidly growing’, producing vodka-based drinks featuring indulgent flavours with high-quality ingredients and 100% real fruit. Debra Crew, president of Diageo North America, said: “Loyal 9 hits an RTD ‘sweet spot’, merging American consumers’ growing appreciation for …

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1 MIN READ

USA: Diageo to invest $80 million in expansion plans

March 19, 2021
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Alcoholic Drinks, Manufacture & Distribution, North America

Leading North America alcoholic drinks firm Diageo has announced plans to expand its manufacturing footprint and install two high-speed can lines at a new facility in Plainfield, Illinois. The expansion project will need an investment of nearly $80 million, which will increase Diageo’s capacity to over 25 million cases of RTDs per year, including a 500 cans per minute line and a 1200 CPM line. The company says these plans …

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1 MIN READ

USA: Diageo set to buy RTD Ranch Water brand

March 10, 2021
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Diageo, the leading alcoholic drinks firm, has announced the acquisition of beverage producer Far West Spirits, for an undisclosed amount. Far West Spirits produces the Lone River ‘Ranch Water’ brand, an RTD beverage producer known for drawing inspiration from the classic Texan ‘Ranch Water’ cocktail. The Ranch Water agave-flavoured range includes Original, Spicy, and Rio Red Grapefruit. Each 355ml can is said to be low calorie and low sugar. Commenting …

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1 MIN READ

UK: Diageo to acquire Chase Distillery

October 29, 2020
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Leading alcoholic drinks firm Diageo has announced the acquisition of Chase Distillery, a firm specialising in products such as gin and potato vodka. According to Diageo, Chase Distillery has a portfolio of seven gins, four vodkas, and elderflower liqueur. The distillery has a focus on quality and sustainability, using British potatoes, apples, and botanicals from the Chase Farm, Diageo added. Dayalan Nayager, managing director, Diageo Great Britain, said: “We are …

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1 MIN READ

USA: Diageo to acquire Aviation American Gin owner Davos Brands

August 18, 2020
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Alcoholic Drinks, Mergers & Acquisitions, North America

Diageo, the leading alcoholic drinks firm, has announced the acquisition of gin brand Aviation American Gin, and its owner Davos Brands, for $610 million. The acquisition also add brands such as Astral tequila, Sombra mezcal, and TYKU sake to the Diageo portfolio. The acquisition supports the participation of Diageo in the super premium gin sector in the United States in line with its strategy to acquire high growth brands with attractive margins …

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1 MIN READ

UK: Diageo to launch “first” 100% paper-based spirits bottle

July 14, 2020
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Alcoholic Drinks, Europe, Packaging

Diageo, the leading alcoholic drinks firm, has announced the creation of what is says is the world’s first 100% plastic-free and paper-based spirits bottle, entirely made from “sustainably-sourced” wood pulp. Developed by packaging technology company Pulpex, the new bottle is said to be fully recyclable and “will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product”, …

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1 MIN READ

USA: Diageo makes minority investment in spirit alternative Ritual

January 13, 2020
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Non-Alcoholic Drinks, North America

Diageo, the leading alcholic drinks firm, has announced it has made a minority investment in the spirit alternative business Ritual via its accelerator arm Distill Ventures. The investment marks a futher foray by Diageo into alcohol-free spirits, following its previous acquisition of a majority stake in Seedlip, described as the world’s first distilled non-alcoholic spirit brand. Designed for use in cocktails, Ritual products use botanicals to echo the taste, smell and …

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1 MIN READ

USA: Kraft Heinz partners with Diageo to create new coffee line

September 26, 2019
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Non-Alcoholic Drinks, North America, Products

Kraft Heinz, the multinational food firm, is partnering with spirits giant Diageo to create a new line-up of coffee products in association with the Baileys brand. The product range will include Baileys ready-to-drink cold brew in cans, Baileys roast & ground coffee, and Baileys K-Cup pods and is aimed at bringing “indulgent flavour” to the coffee category. Commenting on the launch, Diageo senior licensing manager Declan Hassett said: “Baileys is …

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1 MIN READ

South Korea: Diageo to close spirits plant

September 4, 2019
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Alcoholic Drinks, Asia Pacific, Manufacture & Distribution

Diageo, the global spirits giant, has announced it will close its manufacturing facility in Icheon, Gyeonggi Province, in South Korea in around nine months’ time, according to a report in The Spirits Business. The firm is previously quoted as saying that the Scotch whisky sector is experiencing a slowdown as consumers switch to lower-alcohol alternatives. Per Diageo’s fiscal 2019 results, net sales in Korea declined 11% due to lower sales …

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1 MIN READ

Brazil: Diageo to build new plant for Ypioca cachaca

August 30, 2019
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Alcoholic Drinks, Latin America, Manufacture & Distribution

Diageo, the leading alcoholic drinks multinational, has announced plans to invest R$100 million ($24 million) to construct a new facility for its Ypioca cachaca brand in north-eastern Brazil, according to a report in Giro News. Located in Itaitinga, in Ceara state, the new plant will bring together manufacturing and administrative operations for the Ypioca brand, which Diageo acquired at the end of 2012 for around $450 million. The new site …

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1 MIN READ

UK: Diageo acquires majority stake in Seedlip

August 9, 2019
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Europe, Mergers & Acquisitions, Non-Alcoholic Drinks

Diageo, the UK based alcoholic drinks giant, has announced the acquisition of a significant majority shareholding in Seedlip, described as the world’s first distilled non-alcoholic spirit brand. Launched in 2015 by Ben Branson “to solve the dilemma of ‘what to drink when you’re not drinking’”, Seedlip comes in the varieties Spice 94, Garden 108 and Grove 42. Diageo first invested in Seedlip in 2016 as part of its Distill Ventures …

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1 MIN READ

Nigeria: Diageo launches Guinness Gold

March 18, 2019
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Alcoholic Drinks, Middle East & Africa, Products

Guinness Nigeria, a subsidiary of UK alcoholic drinks giant Diageo, has unveiled the launch of Guinness Gold, a new lager designed especially for the Nigerian market. Infused with crystal and amber malt, Guinness Gold is described as offering a depth of flavour and as using the same yeast as the original Guinness stout. Commenting on the launch, Guinness Nigeria marketing director Adenike Adebola said: “We are thrilled to see the …

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1 MIN READ

UK: Diageo sells lower-end spirit brands to Sazerac

November 14, 2018
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Diageo, the UK based alcoholic drinks giant, has announced the sell-off of 19 brands to the US spirits firm Sazerac for an aggregate consideration of $550 million. The transaction includes the whiskey brands Seagram’s VO, Seagram’s 83 and Seagram’s Five Star,  the rum brands Myers’s and, Parrot Bay, the sambuca brand Romana,  the vodka brand Popov, the liqueur brands Yukon Jack and Goldschlager, and the cocktail brand Stirrings, alongside brands such …

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1 MIN READ

USA: Westward American whiskey joins Distill Ventures portfolio

September 19, 2018
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Alcoholic Drinks, Mergers & Acquisitions, North America

Global beverage giant Diageo, through its Distill Ventures arm, has acquired Westward, a leader in the American single malt whiskey category, for an undisclosed amount. The investment includes both the current distillery in Portland as well as the whiskey brand and inventory, reportedl allowing the distillery to expand capacity by 40% next year. Westward whiskey will continue to be made exclusive at its Portland facility, with the business founders and …

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1 MIN READ

Mexico: Diageo acquires Pierde Almas mezcal

May 3, 2018
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Alcoholic Drinks, Latin America, Mergers & Acquisitions

Diageo, the global spirits firm, is making a further play in the mezcal space with the acquisition of ultra-premium brand Pierde Almas. Pierde Almas is produced in Oaxaca, Mexico from naturally fermented agave and is know for its social, cultural and environment awareness, the Spirits Business reports. The mezcal will be the second in Diageo’s portfolio. Its first was launched last year, following the company’s acquisition of the Casamigos business in a …

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1 MIN READ

USA: Diageo launches Ketel One Botanical vodka

May 2, 2018
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Alcoholic Drinks, North America, Products

Diageo, the global spirits giant, has announced the latest addition to its Ketel One vodka line in the US – Ketel One Botanical. Promoted with the tagline “real botanicals – fresh taste”, Ketel One Botanical vodka is described as being “distilled with real botanicals and infused with natural fruit and botanical essences”. The new spirit, which has 30% ABV, is further promoted as being made with 100% non-GMO grain and as …

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1 MIN READ

USA: Diageo acquires tequila brand Casamigos for $1bn

July 3, 2017
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Alcoholic Drinks, Mergers & Acquisitions, North America

Global beverage giant Diageo has confirmed the acquisition of Casamigos, a “super-premium” tequila brand for $1 billion. Casamiro was founded in 2013, and is described by Diageo as the fastest growing tequila brand in the US, increasinb sales by 54% over the last two years. The transaction, where is expected to close in the second half of 2017, values the company at up to $1 billion. Diageo will pay $700 …

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1 MIN READ

UK: Diageo launchs interactive tool DRINKiQ

March 23, 2017
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Alcoholic Drinks, Europe, Marketing

Diageo plc, the leading alcoholic drinks multinational, has announced the launch of a new interactive tool to guide consumers to make informed choices about drinking. The new “mobile-friendly, online tool” DRINKiQ, described as a first in the alcohol industry, is said to use interactive learning and test sgiving people information about what is contained in different drinks, what alcohol is, how it is processed and how it can affect thebody, and …

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1 MIN READ

UK: Diageo to launch Baileys Latte and Mocha Iced Coffee

March 7, 2017
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Alcoholic Drinks, Europe

Diageo, the global spirits giant, has released two new RTD coffee products under its liqueur brand Baileys in the UK. Reportedly a response to growing iced coffee consumption, Baileys Latte and Baileys Mocha Iced Coffee are decribed as a combination of Arabica and Robusta iced coffee with milk, spirit and Baileys Irish Cream. “The popularity of coffee continues to grow, with over 18 billion cups consumed in Great Britain each …

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1 MIN READ

USA: Diageo to open Guinness Open Gate Brewery

February 15, 2017
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Alcoholic Drinks, North America

International spirits firm Diageo has announced its intention to bring its “highly successful Guinness Open Gate Brewery concept” to Baltimore County, Maryland, USA. According to the company – which also recently announced a plan to build a new distillery called Roe & Co  – the idea will include a mid-sized Guinness brewery and a Guinness visitor experience as well as an innovation microbrewery at the company’s existing Relay, Maryland site. The move …

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1 MIN READ

Ireland: Diageo to build distillery to sell premium blended Irish whiskey

February 1, 2017
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Alcoholic Drinks, Europe

Diageo plc, the leading alcoholic drinks  multinational, has announced a plan to build a new distillery to produce a new “premium blended” Irish whiskey called Roe & Co. Claiming to have identified an opportunity in premium whiskey, the UK firm is set to invest a total of €25 million (£18.6 million) in the new facility in the former power station at St. James’s Gate in Dublin, Ireland. The Roe & Co brand is described as having been named in …

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1 MIN READ

Brazil: Diageo launches Smirnoff X1 vodka drinks

December 20, 2016
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Alcoholic Drinks, Latin America, Products

Diageo, the global spirits giant, is set to launch a new line of vodka and fruit juice drinks in Brazil under the name Smirnoff X1. The new drinks range – available in the varieties Strawberry & Lime, Triple Citrus and Brazilian Berry – is described as being the first vodka product in Brazil to be sold in a screw cap carton, and is said to have been developed with the ‘house …

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1 MIN READ

USA: Diageo launches Baileys with pumpkin spice

September 13, 2016
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Alcoholic Drinks, North America, Products

Diageo, the global spirits company, has launched a limited time flavour for its Irish cream liqueur under the Baileys brand. The new Pumpkin Spice flavour comes in time for the autumn season and is described as a modern take on the classic Irish cream blends. The beverage is promoted as “unapologetically indulgent” and as blending flavours of sweet cinnamon and other baking spices, maple, brown sugar, and baked apple pie …

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1 MIN READ

UK: Diageo reports organic volume and net sales growth

July 29, 2016
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Alcoholic Drinks, Europe, Financial

Diageo, the leading spirits firm, has announced its preliminary results for the financial year ending 30th June 2016, showing net sales and volume up on an organic basis compared to the previous year. Overall, net sales declined in absolute terms from £10.813 billion ($14.25 billion) to £10.485 billion ($13.82 billion), reflecting Diageo’s disposal of the Gleneagles and Bushmills brands, the sale of beer assets in Jamaica and Malaysia , and the divestment of …

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2 MIN READ

Gama Innovation Award: Guinness Nitro IPA

April 26, 2016
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Alcoholic Drinks, North America

Gama Innovation Award – Product MANCHESTER – 26th April 2016: The Gama Innovation Award – Product for April goes to Guinness Nitro IPA, a new offering from Diageo looking to tap into the enhanced popularity of Indian Pale Ales in line with the growth in craft brewing. Claiming to bring “Guinness-style nitrogenation to an IPA”, the new Guinness Nitro IPA is promoted as “a hop-forward India Pale Ale with the qualities of a …

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1 MIN READ

India: USL moves out of FABs

December 14, 2015
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Alcoholic Drinks, Asia Pacific, Products

USL, a subsidiary of Diageo operating in India, has taken the strategic decision to move out of the FAB market due to lack of scale in domestic RTD sales, according to reports in the Economic Times and the Times of India. Premixed vodka drink Smirnoff Ice was launched by USL to challenge Bacardi Breezer, which is said to currently enjoy more than 90% share of the Indian  FAB market. According …

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1 MIN READ

Argentina: Diageo sells wine interests to Grupo Penaflor

November 11, 2015
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Alcoholic Drinks, Latin America, Mergers & Acquisitions

Global spirits firm Diageo has announced that it has agreed the sale of its wine interests in Argentina to Grupo Penaflor. The sale includes the Navarro Correas and San Telmo wine brands, together with production sites and vineyards. Grupo Penaflor is the largest wine producer in Argentina and one of the 10 largest globally, with a brand portolio that includes Finca Las Moras and Trapiche. In addition to the purchase, Diageo said Penaflor …

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1 MIN READ

Matteo Fantacchiotti, Global VP Commercial Diageo Reserve
Diageo

October 26, 2015
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Alcoholic Drinks, Global, Interviews

Gama spoke to Matteo Fantacchiotti, Global Vice President Commercial Diageo Reserve, Diageo.   Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies? We see a new ‘Silk Route’, across the lines of the world magnet cities and hot spots. And this is where our focus is. Within this context, although high-net-worth individuals and wealthier people are the obvious target group, millennials are really what we’re going …

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1 MIN READ

Australia: Diageo sells wine business to Treasury Wine Estates

October 16, 2015
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Alcoholic Drinks, Asia Pacific, Mergers & Acquisitions

Australian wine giant Treasury Wine Estates has announced that it is to acquire the majority of assets from Diageo’s wine operations in the UK and the USA in a cash deal worth $600 million. As a result of the acquistion, the company behind brands such as Penfolds, Rosemount Estate and Wolf Blass will now also add Blossom Hill – the UK’s second-biggest wine brand by value and volume in FY 2015 – …

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1 MIN READ

Netherlands: Heineken and Diageo swap emerging market beer & spirit assets

October 7, 2015
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Alcoholic Drinks, Asia Pacific, Europe, Latin America, Mergers & Acquisitions

Heineken, the world’s third biggest brewer by volume, has announced that it has entered into a partnership with global spirits firm Diageo to realign its ownership interests in a number of emerging markets. The deal sees Heineken take control of Desnoes & Geddes by acquiring Diageo’s 57.9% shareholding and also gives the firm full ownership of GAPL. Desnoes & Geddes  is engaged in the brewing, bottling and distribution of beers, stouts and spirits in …

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1 MIN READ

UK: Diageo launches new Johnnie Walker campaign

October 5, 2015
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Alcoholic Drinks, Europe, Marketing

Spirits firm Diageo has announced that it is launching a new global campaign called ‘Joy Will Take You Further’ for its flagship Johnnie Walker Scotch whisky brand. Described as an evolution of the brand’s ‘Keep Walking’ campaign, ‘Joy Will Take You Further’ is being activated simultaneously in 50 countries with the intention to reach 350 million consumers around the world. The concept “brings to life the concept that joy can …

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1 MIN READ

USA: Diageo launches Guinness Nitro IPA

September 30, 2015
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Alcoholic Drinks, North America, Products

Diageo has announced the launch of a new India Pale Ale (IPA) for the US market that is said to make use of the same nitrogenation technology as its Guinness brand of stout. Guinness Nitro IPA is claimed to possess balanced flavour and aroma, creamy mouthfeel and a perfectly formed and long-lasting head of dense bubbles. It uses five hop varieties –  Admiral, Celeia and the dry hops namely Challenger, …

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1 MIN READ

Australia: Bulla Dairy to launch Baileys flavoured ice cream range

September 14, 2015
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Asia Pacific, Food, Products

Australian ice cream firm Bulla Dairy has partnered with global spirits company Diageo to launch a range of ice creams flavoured with the Irish cream liqueur Bailey’s for the Australian and New Zealand markets. Although described as an “adults-only” product, the new ice cream will contain less than 0.5% alcohol, according to a report in Australian Food News. The range comes on the market in three flavours – Original, Burnt …

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1 MIN READ

South Africa: Diageo to restructure its joint venture with Heineken and Namibia Breweries

August 4, 2015
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Alcoholic Drinks, Mergers & Acquisitions, Middle East & Africa

Diageo has announced it will sell its 42.25% stake in DHN Drinks, a joint venture which owns the licenses for the combined beer, RTD and cider portfolio of Heineken, Diageo and Namibia Breweries Limited (NBL). With this transaction Heineken will increase its stake from 42.25% to 75% and NBL will increase its stake from 15.5% to 25% in DHN Drinks. NBL will also acquire the 25% stake that Diageo owns in …

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1 MIN READ

USA: Diageo to shut down packaging facility in Maryland

June 3, 2015
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Alcoholic Drinks, North America

UK-based wine and spirits firm Diageo has announced plans to shut down bottling operations at its Relay facility in Maryland, USA, according to reports in the US media. A company spokesperson is reported as saying that the facility was “significantly underutilized” and that the move would help “optimize the company’s supply footprint”. “Following a comprehensive analysis of business and market factors, we have decided to cease bottling operations there in …

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1 MIN READ

UK: Diageo to provide information on nutrition and alcohol content

March 30, 2015
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Alcoholic Drinks, Europe

Diageo has announced that it is to become the first alcoholic drinks company to provide nutrition and alcohol content information for its products based on recommended serving size. The company said it would work with regulators around the world to agree the format of voluntary labels which provide information on alcohol content and nutrition per typical serve. Commenting on the move, Ivan Menezes, Chief Executive, Diageo, said: “Diageo puts the …

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1 MIN READ

UK: Diageo and Thinfilm unveil the “Smart Bottle”

February 26, 2015
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Alcoholic Drinks, Europe

UK-based alcoholic beverage firm Diageo and Norway’s Thinfilm, a leading company in the development of printed electronics and smart systems, have announced that they are to unveil a”smart bottle” prototype for Johnnie Walker Blue Label Whiskey during the Mobile World Congress taking place in Barcelona in early March. According to the companies, the new bottle will enhance the consumer experience by allowing Diageo to send  targeted messages including  offers, recipes …

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1 MIN READ

USA: Diageo launches Crown Royal Regal Apple Canadian Whisky

November 18, 2014
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Alcoholic Drinks, North America

Diageo has has expanded  its Crown Royal Canadian Whisky  portfolio with the launch of Crown Royal Regal Apple, a blend of hand-selected Crown Royal whiskies and Regal Gala apples. Promoted as a blend that creates the ideal balance of flavour and whisky, Regal Apple is said to open with a slightly tart, crisp, apple flavour with notes of caramel and light spice  finishing on a crisp apple note with balanced …

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1 MIN READ

UK: Diageo looks to strengthen its position in the tequila market

November 4, 2014
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Alcoholic Drinks, Europe

As part of a strategy to strengthen its position in the Mexican market, and in tequila in particular, Diageo has agreed with Casa Cuervo the acquisition of full global ownership and control of Tequila Don Julio and the early termination of Casa Cuervo’s production and distribution agreement for Smirnoff in Mexico. The transaction has been facilitated by another agreement consisting of selling the Bushmills brand to Jose Cuervo Overseas. Ivan …

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1 MIN READ

Ireland: Diageo to target the luxury market with Guinness Signature Series

October 27, 2014
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Alcoholic Drinks, Europe

Diageo is exploring new possibilities in the luxury market with the launch of the first entry in its Guinness Signature Series™. The new launch, called The 1759™, is described as a limited edition ultra-premium beer made with both beer malt and whiskey malt. Said to be inspired by a 200 year old recipe, the “rich amber ale” offers “new style and flavour” and is aimed at fine dining and gifting …

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1 MIN READ

USA: Diageo adds new Chocolate Cherry flavour to Baileys Irish Cream Liqueur range

October 9, 2014
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Alcoholic Drinks, North America

Diageo, the world’s leading alcoholic drinks producer, has expanded its Baileys Irish Cream Liqueur portfolio by adding a new fruit-flavoured version – Chocolate Cherry. The new liqueur is described as a modern update on the classic Irish Cream that blends the flavours of luscious chocolate and seductive dark cherries for a unique Baileys taste experience. Stephanie Jacoby, liqueurs brand director at Diageo, commented: “With the launch of new Baileys Chocolate Cherry, …

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1 MIN READ

USA: Diageo to build new distillery in Shelby County, Kentucky

June 6, 2014
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Alcoholic Drinks, North America

Global wine and spirits company Diageo has announced plans to build a distillery and six barrel storage warehouse on 300 acres of land in Shelby County, Kentucky, USA. The estimated investment will be $115 million and Diageo plans to have the distillery operational by 2016. Approval for the new facility, which will distill bourbon and North American whiskey brands, is being awaited from local authorities. Larry Schwartz, president of Diageo …

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1 MIN READ

Nigeria: Guinness records drop in sales

May 1, 2014
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Alcoholic Drinks, Middle East & Africa

Said to be a result of continuing softness in the beer market, Guinness Nigeria Plc has recorded a turnover of N53 billion ($330 million) for the half year period ending 31 December 2013. In a statement to the Nigerian Stock Exchange, parent company Diageo said net income fell to N5 billion ($30.7 million) in the six months through December, compared with N6.42 billion ($40.0 million) a year earlier. Indicators also …

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1 MIN READ

India: Diageo aims to increase stake in United Spirits

April 22, 2014
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Alcoholic Drinks, Asia Pacific

Diageo Plc, the multinational beverages company based in London, has offered $1.9 billion to increase its stake in India´s United Spirits Ltd. At the moment Diageo holds 28.8% of United Spirits and if successful, would end up with 54.8% of the India´s largest spirit company,  offering 3,030 rupees ($50.30) per share. Even though two-thirds of Indians do not drink alcohol for religious or cultural reasons, Deirdre Mahlan, chief financial officer …

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1 MIN READ

USA: Diageo and Sean Combs purchase tequila brand DeLeon

January 14, 2014
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Alcoholic Drinks, North America

Diageo has announced the formation of a joint venture with Sean Combs to acquire luxury tequila brand DeLeon. The global partnership builds upon a strategic alliance formed by Diageo and Combs in 2007, it is reported. The two came together to purchase the ultra-premium vodka brand Ciroc, growing sales from a 50,000 cases a year to nearly two million. The partnership is now aiming to leverage Diageo’s distribution network, supply …

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