Alcoholic drinks giant Diageo has announced that the company has entered a strategic joint venture with investment and advisory firm Main Street Advisors involving the brands Ciroc Ultra-Premium Vodka and Lobos 1707 Tequila. In a press release, Diageo said it had exchanged majority ownership of Ciroc Ultra-Premium Vodka brand rights in North America for a majority ownership interest in Lobos 1707 brand rights globally. The joint venture is said to …
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Diageo
Alcoholic drinks giants Diageo has announced plans to open a new 360,000 sq ft manufacturing and warehousing facility in Montgomery, in the US state of Alabama. The $415 million facility will have a multi-million case annual production capacity for Diageo’s leading beverage alcohol brands, enhancing the North America supply chain and supporting future growth for exports, the company said in a statement. This plant, which will reportedly will be fully operational by …
Diageo, the UK-based spirits farm, has announced it has sold its 80.4% shareholding in beermaker Guinness Ghana Breweries plc to French wine producer Castel Group. The company said it would retain ownership of the Guinness brand and other Diageo brands, but that these would be licensed to Guinness Ghana Breweries under a new long-term agreement. Diageo will also continue to oversee the brand and marketing strategy for the Guinness brand in …
Diageo, the UK alcoholic beverages multinational, has announced it has finalized the sale of the rum brand Cacique to Bardinet, a major Spanish spirits company. Cacique is described as a Venezuelan rum brand with a 65-year heritage that is well-loved in Spain, in addition to its domestic market. Commenting on the sale, John Kennedy, Diageo president, Europe said: “The sale of Cacique reflects Diageo’s strategy of maintaining a sharp focus on effective portfolio …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of spirit alternative business Ritual Zero Proof to strengthen its non-alcoholic spirits portfolio. Launched in 2019, Ritual Zero Proof is a non-alcoholic spirit brand offering alternatives to whiskey, tequila, gin, rum, and aperitifs. Diageo acquired a minority stake in Ritual Zero Proof via its accelerator Distill Ventures in January 2020. In a statement, Diageo argued it was well positioned to …
UK alcoholic beverage multinational Diageo has announced it has agreed to sell its Safari spirits brand to Casa Redondo, a Portuguese alcoholic drinks company, as part of a portfolio review. Safari offers fruit-flavoured liqueurs and is primarily sold in Benelux, Portugal and Turkey. Commenting on the move, Diageo’s president, Europe John Kennedy said: “The sale of Safari reflects Diageo’s commitment to delivering consistent growth and value creation for shareholders. This …
UK alcoholic beverage multinational Diageo has announced the sale of its Guinness Nigeria business to the Tolaram Group, a diversified holding company based in Singapore. According to sources, Diageo will sell its 58.02% stake in Guinness Nigeria to the Talaram Group for 81.60 NGN ($0.05) per share, as part of its wider plans to exit the brewing business in Africa. In 2022, the firm sold its brewing business in Cameroon …
Diageo, the leading alcoholic drinks firm, has been given the green light to proceed with the expansion of a facility in Northern Island that acts as a primary manufacturing site for the firm’s Baileys brand of cream liqueur. According to reports in the Irish Times and Food Manufacture, the £26 million ($33 million) expansion of the firm’s Mallusk site in Country Antrim has now been approved by planning authorities, around …
Alcoholic drinks firm Diageo has announced a €25 million ($28 million) investment in a new facility at its St James’s Gate site in Dublin, Ireland to boost production of alcohol-free stout under the Guinness 0.0 brand. The production facility comprises six 500,000-hectolitre vessels with a total capacity of 90 million pints. The two-storey building houses a cold filtration system that removes the alcohol. Commenting on the investment, Diageo Ireland managing …
Alcoholic drinks firm Diageo has announced the opening of a new distribution centre in the city of Extrema in Brazil’s Minais Gerais state. The centre, which opened its doors on 2nd February, is intended to consolidate operations from three other facilities and will be responsible for supplying 60% of national demand, according to sources. The new distribution centre is the company’s second largest in Latin America and it will be …
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