Diageo, the leading alcoholic drinks firm, has announced the construction of a $$75 million whisky distillery in China. The Diageo Eryuan Malt Whisky Distillery, described as the first factory of its kind in China, will be built in a area selected for its temperate climate, rich natural biodiversity, and access to natural spring water in the Yunnan Province, Diageo said. “China is the world’s largest beverage alcohol market and the demand …
Loading tweets...
Diageo
Diageo, the leading alcoholic drinks firm, has announced its plans to invest more than $500 million to expand its tequila manufacturing footprint in Mexico. In a statement, the company said it was planning to build new facilities to expand production capacity in the state of Jalisco, creating over 1,000 jobs. “This exciting investment in Mexico will support our future category growth to meet Mexican and international demand”, said Álvaro Cárdenas, …
Diageo, the leading alcoholic drinks firm, has announced the creation of a new research and development (R&D) centre in Shanghai to develop products for the Chinese market. The state-of-the-art centre, which is said to be the first of its kind in the beverage alcohol sector in Shanghai ,will primarily support the China market and will strengthen Diageo’s ability to rapidly innovate and develop premium products that cater to Chinese consumer …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of Mexican Mezcal Union through beverage producer Casa UM for an undisclosed sum. Both companies had previously worked in partnership, which reportedly enabled Mezcal Union to grow its brand distribution network in Mexico, the USA, and other countries. With this acquisition, the company will continue to be involved in the operations and supports its traditions, Diageo said. Mónica Michel, marketing …
Leading North America alcoholic drinks firm Diageo has announced the acquisition of Loyal 9 Cocktails, a spirits-based ready to drink brand from Sons of Liberty Spirits Company. According to Diageo’s statement, Loyal 9 is ‘rapidly growing’, producing vodka-based drinks featuring indulgent flavours with high-quality ingredients and 100% real fruit. Debra Crew, president of Diageo North America, said: “Loyal 9 hits an RTD ‘sweet spot’, merging American consumers’ growing appreciation for …
Leading North America alcoholic drinks firm Diageo has announced plans to expand its manufacturing footprint and install two high-speed can lines at a new facility in Plainfield, Illinois. The expansion project will need an investment of nearly $80 million, which will increase Diageo’s capacity to over 25 million cases of RTDs per year, including a 500 cans per minute line and a 1200 CPM line. The company says these plans …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of beverage producer Far West Spirits, for an undisclosed amount. Far West Spirits produces the Lone River ‘Ranch Water’ brand, an RTD beverage producer known for drawing inspiration from the classic Texan ‘Ranch Water’ cocktail. The Ranch Water agave-flavoured range includes Original, Spicy, and Rio Red Grapefruit. Each 355ml can is said to be low calorie and low sugar. Commenting …
Leading alcoholic drinks firm Diageo has announced the acquisition of Chase Distillery, a firm specialising in products such as gin and potato vodka. According to Diageo, Chase Distillery has a portfolio of seven gins, four vodkas, and elderflower liqueur. The distillery has a focus on quality and sustainability, using British potatoes, apples, and botanicals from the Chase Farm, Diageo added. Dayalan Nayager, managing director, Diageo Great Britain, said: “We are …
Diageo, the leading alcoholic drinks firm, has announced the acquisition of gin brand Aviation American Gin, and its owner Davos Brands, for $610 million. The acquisition also add brands such as Astral tequila, Sombra mezcal, and TYKU sake to the Diageo portfolio. The acquisition supports the participation of Diageo in the super premium gin sector in the United States in line with its strategy to acquire high growth brands with attractive margins …
Diageo, the leading alcoholic drinks firm, has announced the creation of what is says is the world’s first 100% plastic-free and paper-based spirits bottle, entirely made from “sustainably-sourced” wood pulp. Developed by packaging technology company Pulpex, the new bottle is said to be fully recyclable and “will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product”, …
Copyright © 2020. Gama. All rights reserved. Privacy Policy | Legal Notice
Diageo Archives - Gama