Diageo, the leading alcholic drinks firm, has announced it has made a minority investment in the spirit alternative business Ritual via its accelerator arm Distill Ventures. The investment marks a futher foray by Diageo into alcohol-free spirits, following its previous acquisition of a majority stake in Seedlip, described as the world’s first distilled non-alcoholic spirit brand. Designed for use in cocktails, Ritual products use botanicals to echo the taste, smell and …
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Diageo
Kraft Heinz, the multinational food firm, is partnering with spirits giant Diageo to create a new line-up of coffee products in association with the Baileys brand. The product range will include Baileys ready-to-drink cold brew in cans, Baileys roast & ground coffee, and Baileys K-Cup pods and is aimed at bringing “indulgent flavour” to the coffee category. Commenting on the launch, Diageo senior licensing manager Declan Hassett said: “Baileys is …
Diageo, the global spirits giant, has announced it will close its manufacturing facility in Icheon, Gyeonggi Province, in South Korea in around nine months’ time, according to a report in The Spirits Business. The firm is previously quoted as saying that the Scotch whisky sector is experiencing a slowdown as consumers switch to lower-alcohol alternatives. Per Diageo’s fiscal 2019 results, net sales in Korea declined 11% due to lower sales …
Diageo, the leading alcoholic drinks multinational, has announced plans to invest R$100 million ($24 million) to construct a new facility for its Ypioca cachaca brand in north-eastern Brazil, according to a report in Giro News. Located in Itaitinga, in Ceara state, the new plant will bring together manufacturing and administrative operations for the Ypioca brand, which Diageo acquired at the end of 2012 for around $450 million. The new site …
Diageo, the UK based alcoholic drinks giant, has announced the acquisition of a significant majority shareholding in Seedlip, described as the world’s first distilled non-alcoholic spirit brand. Launched in 2015 by Ben Branson “to solve the dilemma of ‘what to drink when you’re not drinking’”, Seedlip comes in the varieties Spice 94, Garden 108 and Grove 42. Diageo first invested in Seedlip in 2016 as part of its Distill Ventures …
Guinness Nigeria, a subsidiary of UK alcoholic drinks giant Diageo, has unveiled the launch of Guinness Gold, a new lager designed especially for the Nigerian market. Infused with crystal and amber malt, Guinness Gold is described as offering a depth of flavour and as using the same yeast as the original Guinness stout. Commenting on the launch, Guinness Nigeria marketing director Adenike Adebola said: “We are thrilled to see the …
Diageo, the UK based alcoholic drinks giant, has announced the sell-off of 19 brands to the US spirits firm Sazerac for an aggregate consideration of $550 million. The transaction includes the whiskey brands Seagram’s VO, Seagram’s 83 and Seagram’s Five Star, the rum brands Myers’s and, Parrot Bay, the sambuca brand Romana, the vodka brand Popov, the liqueur brands Yukon Jack and Goldschlager, and the cocktail brand Stirrings, alongside brands such …
Global beverage giant Diageo, through its Distill Ventures arm, has acquired Westward, a leader in the American single malt whiskey category, for an undisclosed amount. The investment includes both the current distillery in Portland as well as the whiskey brand and inventory, reportedl allowing the distillery to expand capacity by 40% next year. Westward whiskey will continue to be made exclusive at its Portland facility, with the business founders and …
Diageo, the global spirits firm, is making a further play in the mezcal space with the acquisition of ultra-premium brand Pierde Almas. Pierde Almas is produced in Oaxaca, Mexico from naturally fermented agave and is know for its social, cultural and environment awareness, the Spirits Business reports. The mezcal will be the second in Diageo’s portfolio. Its first was launched last year, following the company’s acquisition of the Casamigos business in a …
Diageo, the global spirits giant, has announced the latest addition to its Ketel One vodka line in the US – Ketel One Botanical. Promoted with the tagline “real botanicals – fresh taste”, Ketel One Botanical vodka is described as being “distilled with real botanicals and infused with natural fruit and botanical essences”. The new spirit, which has 30% ABV, is further promoted as being made with 100% non-GMO grain and as …
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