• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

Ireland: Diageo to build distillery to sell premium blended Irish whiskey

February 1, 2017
-
Alcoholic Drinks, Europe

Diageo plc, the leading alcoholic drinks  multinational, has announced a plan to build a new distillery to produce a new “premium blended” Irish whiskey called Roe & Co.

Claiming to have identified an opportunity in premium whiskey, the UK firm is set to invest a total of €25 million (£18.6 million) in the new facility in the former power station at St. James’s Gate in Dublin, Ireland.

The Roe & Co brand is described as having been named in honour of George Roe, a famous whiskey maker during the golden era of irish whiskey in the 19th century. The branding has been developed “to reflect modern and contemporary luxury in everything from pack to liquid”.

With a 45% abv, Roe & Co Premium Blended Irish Whiskey is described as being made from “the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks”, and will be available in Europe from 1st March 2017.

Source: Diageo Press Release

Tags
Diageo
← PREVIOUS POST
Ian Wright CBE, Director General
Food and Drink Federation
NEXT POST →
UK: Weetabix to invest £30 million in the UK

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Ireland: Diageo to build distillery to sell premium blended Irish whiskey - Gama