British cereal firm Weetabix has announced that it will invest £30 million ($38 million) across its UK manufacturing sites in Burton Latimer and Corby.
The investment, claimed to have been made possible by Weetabix’s market share for cereals and drinks rising 1.1% in the past year, will allow Weetabix to create new facilities in Burton Latimer and Corby by 2018, increasing the workforce and matching consumer demand, the company said
Giles Turrell, CEO of Weetabix, commented: “We’ve consistently bucked the market, through our innovation and focus on nutritionally strong products that taste great. We have been successful in increasing our sales of brands such as Weetabix and Alpen, with consumers trusting us to deliver best in class nutrition and taste”.
Weetabix said that its breakfast drink Weetabix On the Go recently sold 18 millionth bottle, while its latest launch, Weetabix Protein sold £7 million ($8.9 million) in 2016.