Weetabix

British cereal firm Weetabix has announced that it will invest £30 million ($38 million) across its UK manufacturing sites in Burton Latimer and Corby. The investment, claimed to have been made possible by Weetabix’s market share for cereals and drinks rising 1.1% in the past year, will allow Weetabix to create new facilities in Burton Latimer and Corby by 2018,  increasing the workforce and matching consumer demand, the company said Giles Turrell, CEO of …

Weetabix has released a new protein-enriched cereal range in the UK that is claimed to “give[] you the energy you need for busy mornings”. “Aimed at those who lead healthy and active lives, Weetabix Protein Crunch is high in protein and has all the goodness you’d expect of a Weetabix cereal; high in fibre, low in salt and fortified with Iron and Vitamin D, with an added crunchy texture”, the …

Three of the UK’s largest breakfast product manufacturers are battling to take over upmarket cereal producer Dorset Cereals. Kellogg, Weetabix, and Jordan’s Cereals – owned by Associated British Foods (ABF) – have all tabled offers to buy Dorset, the sale value of which is being estimated to be in excess of £50 million ($83 million). They are among a handful of bidders, with private equity firms also in the running. …