Insight by Gama Compass MANCHESTER – 14th March 2024: In this month’s Insight By Gama Compass, we turn our gaze towards the trend among FMCG suppliers and retailers to tout the use of locally-sourced and traceable ingredients, and explore some of the reasons why provenance is increasingly moving to ‘centre-of-pack’ when it comes to brand messaging. In particular, we look at how of the ‘lure of local’ is being driven by sometimes inter-related …