Diageo, the leading alcoholic drinks firm, has announced the acquisition of Mexican Mezcal Union through beverage producer Casa UM for an undisclosed amount.
Both companies had worked in partnership, which enabled Mezcal Union to grow its brand’s distribution network in Mexico, the USA, and other countries. With this acquisition, the company will keep being involved in the operations and supports its traditions.
Marketing and Innovation Director for Diageo in Mexico, Mónica Michel, commented: “Our story with Mezcal Unión began with a distribution partnership in 2016 and we are now taking it to a new level. We are delighted to continue working with its founders and welcome this brand to our Reserve portfolio, which includes exceptional brands across exciting and fast-growing categories like tequila and mezcal”.
Co-founder at Mezcal Unión, Alejandro Gutierrez Champion, added: “We believe in the power of transformation through collaboration. This approach has supported both the growth of the brand and of local communities and agave farmers in Oaxaca. We are proud to have delighted consumers with an excellent artisanal-craft mezcal and are confident that as part of Diageo, one of the largest and most respected spirits companies in the world, Mezcal Unión will continue to support development of the category, open doors to new markets and strengthen our brand mission”.