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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
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Casa UM

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1 MIN READ

Mexico: Diageo to buy Casa UM

August 13, 2021
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Alcoholic Drinks, Latin America, Mergers & Acquisitions

Diageo, the leading alcoholic drinks firm, has announced the acquisition of Mexican Mezcal Union through beverage producer Casa UM for an undisclosed sum. Both companies had previously worked in partnership, which reportedly enabled Mezcal Union to grow its brand distribution network in Mexico, the USA, and other countries. With this acquisition, the company will continue to be involved in the operations and supports its traditions, Diageo said. Mónica Michel,  marketing …

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