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Alcoholic drinks firm Diageo has announced the acquisition of leading Texas premium whisky distiller, Balcones Distilling.
Balcones Distilling is a craft distiller that is said to produce super premium whiskies, such as Texas “1” American Single Malt, Lineage American Single Malt and Baby Blue Corn Whisky.
The firm differentiates from others by creating whiskies with distinctive flavours and the beverages are produced with high quality, original and often locally sourced ingredients.
Claudia Schubert, president of Diageo North America, said: “We are delighted to welcome Balcones Distilling into Diageo. The Balcones team are true innovators and pioneers in the emerging American Single Malt and Texas whisk(e)y movements, and their super premium plus whiskies are highly complementary to our whisk(e)y portfolio. This acquisition is in line with our strategy to acquire high growth brands in fast growing segments, such as super premium whisk(e)y, and we look forward to working with the Balcones team to support further growth for these world-class whiskies”.
According to Diageo, the acquisition was funded through existing cash resources, but no more financial details were revealed.
Source: Diageo
