Herdes del Fuerte, a joint venture between Grupo Herdez and Mexican conglomerate Grupo Ku, has announced the acquisition of Interdeli and Deli, Dips & Snacks companies.
According to sources, Herdes del Fuerte purchased the business for MXN $587 million ($29.4 million).
The acquired Mediterranean food companies sell products under the Libanus, Flaveur and Liguria brands, featuring a range of products that include pita bread, labneh and greek-style yoghurt.
Chairman and CEO of Grupo Herdez, Héctor Hernández-Pons Torres, said: “With this acquisition, we strengthen our powerful brand portfolio”.
Alejandro de la Barreda Gómez, Kuo’s CEO commented: “With the incorporation of Mediterranean, we strengthen the Herdez Del Fuerte portfolio through authentic products, focusing on new consumer trends with high-growth potential. In addition, we will benefit from strategic, operational, and commercial synergies in the consumer sector”.
Grupo Herdez is focused on the processed foods and ice cream sectors and this acquisition will expand its brand portfolio and also mark the entry into new product categories.
Source: Grupo Herdez