Diageo has announced that it is to become the first alcoholic drinks company to provide nutrition and alcohol content information for its products based on recommended serving size.
The company said it would work with regulators around the world to agree the format of voluntary labels which provide information on alcohol content and nutrition per typical serve.
Commenting on the move, Ivan Menezes, Chief Executive, Diageo, said: “Diageo puts the consumer at the heart of everything we do. We are committed to ensuring our consumers have the best possible information from which to make informed choices about our products: this includes alcohol content and nutrition information per typical serve.
“Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass. We want to provide alcohol and nutrition information that consumers can quickly understand, instead of expecting them to do the maths”, he added.
In a statement, the company said it was its intention is to provide the information through the DRINKiQ.com website and/or on-pack in a majority of Diageo’s markets subject to local regulatory approval, as soon as practicable.