Leading brewer Carlsberg has announced a series of changes that aim to reduce plastic waste by more than 1,200 tonnes a year. The main improvement is a new “Snap Pack” for its beer multipacks that replaces plastic wrap with a technology that glues the cans together. The new technique is said to have taken three years to achieve and will reduce the amount of plastic used in multi-packs by 76%, the …
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Packaging
Kraft Heinz, one of the world’s largest food and beverage firms, has announced an investment of £20 million ($26 million) in its facility in Kitts Green near Wigan in the UK. According to sources, the investment will be spent on modernising the filling and packaging operations, including a high-speed production line capable of filling 1,200 cans of soup and beans per minute, a high-speed weigh filling line and a triple-pack …
Renova, the Portuguese household paper manufacturer, has announced the launch of a new toilet tissue which will see traditional plastic wrap replaced with a paper pack format. The new pack format is being launched for a range of unscented, undecorated 4-roll toilet tissue that will be available in four options: Hyper Soft, Balance, Ultra Fort and Recycled. The company said that to encourage consumers to buy there would be no …
Consumer goods giant Nestle has unveiled the first set of a new range of limited edition bottles inspired by emojis for its Pure Life water range in the UK. Created “to inspire children to drink more water”, the new 33cl sized bottles come in four designs – Hahaha, Ooops, Raaar and Mwahh – where the colourful emjoi character forms the upper part of the bottle. Commenting on the launch, Silika …
Unicer, the Portuguese brewer, has launched a Mini Bar pack format for the Carlsberg brand, exclusively for the Portuguese market. The Carlsberg Mini Bar contains 20 bottles of beer and is promised to chill beer in only 30 minutes with the addition of 2kg of ice. Bruno Albuquerque, marketing director at Unicer said: “The launch of this Mini Bar is something different for the premium beer segment in Portugal, under …
Beverage maker Coca-Cola has announced the launch of original Coca-Cola and Coca-Cola Zero in a new bottle that changes colour when the bottle gets cold. The new package is said to feature an indicator ink label that displays the words “ice cold” when chilled, informing consumers the drink is at the right temperature to be served. The feature is said to have been created as the result of a customer survey conducted …
Sanpellegrino, the Italian drinks firm, has introduced a limited edition glow in the dark bottle for children under the Nestle Vera brand. Nestle Vera Kids aims to support parents by ensuring their children have water throughoutthe whole day, including when they are in bed. According to a company statement, the idea behind the new packaging is to allow children to drink the water without needing to ask their parents for …
Worldwide water bottling company Nestle Waters has teamed up with dairy and drinks multinational Danone and California-based startup Origin Materials to form the Natur’ALL Bottle Alliance to develop a PET bottle made from bio-based, 100% sustainable and renewable resources. According to Nestle Waters: “the project uses biomass feedstocks, such as previously used cardboard and sawdust, so it does not divert resources or land from food production for human or animal …
Ferrero, the Italian manufacturer of chocolate and confectionery products, is introducing a limited edition Nutella jars by using special technology to create unique patterns. The technology, which is claimed to have taken two years to develop, is described as applying a combination of “zoom” and “random rotations” to a set of 12 different patterns to generate a unique design of colours and shapes. Jars feature individual serial numbers and are …
Malibu, the rum brand owned by wine and spirits firm Pernod Ricard, is to be part of a campaign which turns 40,000 bottles into a digital platform by using the same technology as in contactless payments. The initiative, which will start at the beginning of September, allows the user to access exclusive content via their mobile by simply tapping the “sunset” logo on the bottle, without downloading any application. Jo Alexander, …
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