Consumer goods giant Nestle has unveiled the first set of a new range of limited edition bottles inspired by emojis for its Pure Life water range in the UK.
Created “to inspire children to drink more water”, the new 33cl sized bottles come in four designs – Hahaha, Ooops, Raaar and Mwahh – where the colourful emjoi character forms the upper part of the bottle.
Commenting on the launch, Silika Shellie, head of category and shopper development at Nestle Waters, said: “The perfect ‘Water Buddy’, we hope that our fun and creative Nestlé Pure Life range will encourage children aged 6+ to drink more water. With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’ “.
“Bottled water is the fastest growing segment within the £7.3bn soft drinks category and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers”, she added.