Carlsberg Group, one of the leading brewer groups in the world, has announced a series of changes to reduce plastic waste by more than 1,200 tonnes a year.
The main improvement is a new Snap Pack and replaces the plastic wrap around Carlsberg’s six packs with a technology that glues the cans together. The innovation took three years to achieve and it will be responsible for reducing by 76% the amount of plastic used in multi-packs.
The innovations are a result from Carlsberg Group’s sustainability programme “Together Towards ZERO, which includes ambitions of a ZERO carbon footprint and ZERO water waste”. The list of novelties includes a switch to Cradle-to-Cradle Certified silver inks on labels to improve recyclability; a coating on glass bottles to extend their lifespan and reduce their environmental footprint and also new caps that are able to remove oxygen, keeping the beer for longer.
In a statement, Carlsberg Group CEO Cees’t Hart said: “It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact”.