Leading brewer Carlsberg has announced a series of changes that aim to reduce plastic waste by more than 1,200 tonnes a year.
The main improvement is a new “Snap Pack” for its beer multipacks that replaces plastic wrap with a technology that glues the cans together. The new technique is said to have taken three years to achieve and will reduce the amount of plastic used in multi-packs by 76%, the company said.
The innovations are a result of Carlsberg ‘s sustainability programme “Together Towards ZERO”, which includes ambitions to achieve zero carbon footprint and zero water waste. Other sustainability-oriented initatives include a switch to “Cradle-to-Cradle” certified silver inks on labels to improve recyclability, a coating on glass bottles to extend their lifespan and reduce their environmental footprint, and also new caps that are able to remove oxygen, preserving beer for longer.
In a statement, Carlsberg Group CEO Cees’t Hart said: “It’s an important day for Carlsberg. We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change. Carlsberg’s Snap Pack will significantly reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact”.