Italy: Sanpellegrino launches glow in the dark bottled water

Sanpellegrino, the Italian drinks firm, has introduced a limited edition glow in the dark bottle for children under the Nestle Vera brand.

Nestle Vera Kids aims to support parents by ensuring their children have water throughoutthe whole day, including when they are in bed.

According to a company statement, the idea behind the new packaging is to allow children to drink the water without needing to ask their parents for help, thanks to a fluorescent cap and label that make the bottle glows in the dark.

The bottle comes in a 25cl size and is said to have an ergonomic and easy-grip design, as well as being safe for children since no small parts can be easily detached.

Source: Sanpellegrino