Pakistan: Leading milk brand adopts lightweight packaging

Leading Pakistani dairy producer Engro Foods has announced new lightweight packaging for its Olper’s milk products, Pack World reports.

The lightweight packaging supplied by Ecolean has a unique shape with a large printing surface, it is said. The format is a  250ml aseptic plastic pack, which is substantially different from the traditional carton packaging which prevails in the sector. It also has a tear-off option, allowing for improved pouring and handling, and is safe to use in microwave ovens.

“We’re naturally delighted that our innovative products will be widely available in one of the most dynamic markets in the world, yet again proving Ecolean’s appeal to the consumer,” said Peter L Nilsson, CEO of Ecolean.

Engro Foods launched Olper’s milk in 2006 since when it has established itself as the leading brand in Pakistan, distributed across the country through modern channels.

Source: Pack World