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Unicer, the Portuguese brewer, has launched a Mini Bar pack format for the Carlsberg brand, exclusively for the Portuguese market.
The Carlsberg Mini Bar contains 20 bottles of beer and is promised to chill beer in only 30 minutes with the addition of 2kg of ice.
Bruno Albuquerque, marketing director at Unicer said: “The launch of this Mini Bar is something different for the premium beer segment in Portugal, under the Carlsberg brand. The initiatives we are developing this year aim to bring something appealing to Carlsberg consumers in order to strengthen our status of being ‘(probably) the best beer in the world’. This launch heightens the consumer experience and introduces an element of fun into party occasions.”.
The Carlsberg Mini Bar is already available in outlets throughout Portugal at a price of €16.59 ($18.58).
Source: Distribucao Hoje
