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Renova, the Portuguese household paper manufacturer, has announced the launch of a new toilet tissue which will see traditional plastic wrap replaced with a paper pack format.
The new pack format is being launched for a range of unscented, undecorated 4-roll toilet tissue that will be available in four options: Hyper Soft, Balance, Ultra Fort and Recycled. The company said that to encourage consumers to buy there would be no change in price versus its previous packaging.
Renova’s new paper packaging will initially be launched in the UK but the company said it was planning to roll out the concept to its other markets by September.
In a statement, the company said: “This is the first step in our strategy towards going plastic-free and simplifying labelling, and it will later be extended to more products”.
Source: Renova / SISAB
