Tetra Pak has introduced Tetra Top, a paper-based bottle, to the US market through the Just Water brand of spring water.
According to the manufacturer, Tetra Top offers new possibilities to beverage companies, being both recyclable and having environmental benefits in the manufacturing process.
“Tetra Top provides brands with a distinctive look in a crowded marketplace and helps them meet their sustainability goals. It looks great and is easy to carry and reseal, making Tetra Top a convenient option that’s perfect for consumers’ active lifestyles”, commented Tetra Pak Inc. and Canada president and CEO Brian Kennell.
Grace Jeon CEO of Just Water said: “With focus on environmental and social stewardship, Just Water offers consumers a different type of packaged water that feels as good as it tastes. Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers”.
Source: FoodBev Media