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Marketing

All the posts published.
1 MIN READ

France: Wessanen relocates, rebrands as Ecotone

November 16, 2020
-
Europe, Food, Marketing

Wessanen, the European manufacturer of natural food and drinks, has announced that it is changing its name to Ecotone and relocating its headquarters from the Netherlands to Lyon, France. As part of the rebranding exercise, the company has announced it will become a mission driven company according to French law and focus on a new goal of “food for biodiversity”. By 2030, the company said it pledged to further grow …

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1 MIN READ

USA: Mondelez launches SnackFutures innovation hub

November 8, 2018
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Food, Marketing, North America, Products

Snacks and confectionery multinational Mondelez International has announced the launch of an innovation hub called SnackFutures. According to the manufacturer, the new hub was developed to tap into rapidly changing consumer trends, creating new opportunities in the snacking sector. The innovation hub will join internal human resources with external partnerships to enable Invention of new brands and businesses in key strategic areas, reinvention of small-scale Mondelez brands with large-scale potential, …

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1 MIN READ

Brazil: Pao de Acucar launches app with customized deals

May 30, 2017
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Food, Latin America, Marketing

Brazilian retailer Pao de Acucar, part of the global Casino chain, has introduced an app called Meu Desconto (‘My Discount’). The new app is claimed to feature exclusive deals for customers who are members of the retailer’s loyalty programs Pao de Acucar Mais and Clube Extra. According to information, Meu Desconto will feature customized deals for each customer, taking into consideration the products that they usually buy. With the launch, the …

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1 MIN READ

USA: PepsiCo launches Pepsi Fire

May 12, 2017
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Marketing, Non-Alcoholic Drinks, Products

PepsiCo, the global snacks and soft drinks giant, will unveil a new limited edition of flavoured cola under the Pepsi Fire brand name. Packed in 20oz bottles and 12oz cans, Pepsi Fire is a cinnamon-flavoured beverage that will be available for eight weeks in the US starting on 22nd May. Lauren Cohen, marketing director for Pepsi, commented: “Summer is one of the most anticipated times of the year, and Pepsi Fire …

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1 MIN READ

Canada: Unilever introduces Dove “Real Beauty Bottles”

May 12, 2017
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Health & Beauty, Marketing, North America, Products

FMCG giant Unilever is introducing a range of limited edition bottles under its personal care brand Dove as part of a marketing campaign to reinforce the brand’s celebration that beauty comes in many shades and shapes. The idea of the Real Beauty Bottles campaign is to allow women to buy the bottle that best mimics their body shape. “Every woman’s version of beauty is different, and if you ask us, these …

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1 MIN READ

Brazil: Skol “celebrates diversity” with “skin coloured” cans

April 11, 2017
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Alcoholic Drinks, Latin America, Marketing

Ambev Brasil, the Latin American drinks firm, has launched a limited edition of Skol beer cans that are said to feature different skin tones in order to celebrate diversity. The limited edition cans are part of the ‘Skolors’ campaign with the slogan of a “A toast to diversity”. According to sources, the campaign is predicated on the idea that “your gender, skin tone and social status don’t matter – we are all …

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1 MIN READ

UK: Diageo launchs interactive tool DRINKiQ

March 23, 2017
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Alcoholic Drinks, Europe, Marketing

Diageo plc, the leading alcoholic drinks multinational, has announced the launch of a new interactive tool to guide consumers to make informed choices about drinking. The new “mobile-friendly, online tool” DRINKiQ, described as a first in the alcohol industry, is said to use interactive learning and test sgiving people information about what is contained in different drinks, what alcohol is, how it is processed and how it can affect thebody, and …

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1 MIN READ

Portugal: Lidl launches My Lidl Shop digital game

February 28, 2017
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Europe, Marketing

German retail chain Lidl has introduced My Lidl Shop, a digital game for children that mimics the running of a supermarket, according to an article in HiperSuper. Debuting in Portugal, the game is described as being part of an international project that aims to connect the digital world with the store experience. Developed by the German retailer for Digital Learning Day, My Lidl Shop challenges players to grow their store from a local business …

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1 MIN READ

Netherlands: Albert Heijn introduces AH To Go app

February 23, 2017
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Europe, Marketing

Dutch retailer Albert Heijn has recently launched the AH To Go app, which is designed to help consumers to find special offers and discounts and to locate the nearest Albert Heijn store. According to European Supermarket Magazine, in order to find a deal in the app, the user needs to simply swipe a stack of virtual cards to see which deal is being offered at the time and then it can be …

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1 MIN READ

Portugal: Dia invites consumers to choose special offers

February 8, 2017
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Europe, Marketing

Spanish supermarket chain Dia has launched a new campaign called Choose Your Promotion for its Minipreco banner in Portugal, which for the first time will give customers the opportunity to choose the special offers they would like to see in stores. According to Grande Consumo, the initiative will launch on the supermarket’s Facebook page, where every week two options will be up for vote. The option with more votes will …

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1 MIN READ

Italy: Ferrero launches 7 million unique edition Nutella jars

February 7, 2017
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Europe, Marketing, Packaging

Ferrero, the Italian manufacturer of chocolate and confectionery products, is introducing a limited edition Nutella jars by using special technology to create unique patterns. The technology, which is claimed to have taken two years to develop, is described as applying a combination of “zoom” and “random rotations” to a set of 12 different patterns to generate a unique design of colours and shapes. Jars feature individual serial numbers and are …

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1 MIN READ

Brazil: Sorvetes Jundia opens first store

December 15, 2016
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Latin America, Manufacture & Distribution, Marketing

Brazilian ice cream manufacturer Sorvetes Jundia has announced the opening of its first physical store, which is located in the city of Sao Paulo. The opening is described as being  part of the celebrations for the company’s 40th anniversary in 2017. The concept store, on the corner of Alameda Lorena and Rua da Consolaçao, will list all of the ice cream flavours and products manufactured by the company, and will …

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1 MIN READ

UK: Heineken partners with Deliveroo for home deliveries

November 23, 2016
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Alcoholic Drinks, Europe, Manufacture & Distribution, Marketing

Multinational Dutch brewer Heineken has partnered with the UK-based online delivery service Deliveroo to offer home beer and cider delivery, according to a report in Business Insider. The partnership will reportedly spawn a new brand called Brew House which will offer home deliveries of beers and ciders under the Heineken, Bulmers and Sol brands. Brew House is planned to launch in 15 areas across London by the end of 2016. …

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1 MIN READ

Brazil: Unilever launches Omo branded launderette service

November 17, 2016
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Household Care, Latin America, Marketing

FMCG multinational Unilever is expanding further into laundry services with the launch of an online launderette platform in Brazil under its Omo detergent brand. Named Omo Express, the new service is promoted with the tagline “The best way to do your laundry? Don’t do it” and offers a “professional” online launderette service including pickup and delivery. Initially operating in the greater Sao Paulo area only, Omo Express offers packages including …

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1 MIN READ

Australia: Woolworths launches ‘branded’ private label products

November 9, 2016
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Asia Pacific, Marketing, Retail

Australian supermarket chain Woolworths has introduced a new range of private label products with names that exclude Woolworths branding, News Limited reports. According to the article, the supermarket claims that the line – which includes new brands such as Smitten and Apollo pet food, Chevron batteries and Little Ones nappies, as well as the removal of Woolworths and Homebrand branding from other products – was developed in response to insights …

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1 MIN READ

Japan: Kirin launches ‘mystery’ coffee in unmarked packaging

October 4, 2016
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Asia Pacific, Marketing, Products

Kirin, the Japanese beverage firm, has announced a new marketing initiative that will see its latest coffee offering promoted to consumers in unmarked and unbranded cans. The new ‘blind’ marketing campaign, promoted as “secret sampling”, sees free cans distributed among Japanese consumers without revealing either the product’s name or its formulation. The sampling initiative was launched in mid September in seven of the largest cities in Japan, with one million …

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1 MIN READ

France: ‘Consumer brand’ milk set for debut

September 15, 2016
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Europe, Food, Marketing, Products

A new brand of milk – promoted as being created by consumers themselves – is set to be listed in Carrefour stores from this October, according to a report in LSA. Sold under the name C’est Qui Le Patron? (‘Who’s The Boss?’), the new milk is prominently stamped with the words “this milk pays a fair price to producers” and poses the questions: “What if we made the way we consume …

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1 MIN READ

UK: Pernod Ricard to release Malibu “connected bottles”

August 31, 2016
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Alcoholic Drinks, Europe, Marketing, Packaging

Malibu, the rum brand owned by wine and spirits firm Pernod Ricard, is to be part of a campaign which turns 40,000 bottles into a digital platform by using the same technology as in contactless payments. The initiative, which will start at the beginning of September, allows the user to access exclusive content via their mobile by simply tapping the “sunset” logo on the bottle, without downloading any application. Jo Alexander, …

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1 MIN READ

France: Charal to open pop-up ‘atelier’ in Paris

August 19, 2016
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Europe, Food, Marketing

Charal, France’s leading producer of packaged beef products, has announced the opening of a pop-up ‘atelier’ in Paris with the aim of “helping the French rediscover meat”. Located in Les Halles in the centre of the French capital, the Charal ‘workshop’ – opened to commemorate the firm’s 30th anniversary – will feature a variety of spaces “to discover and appreciate the best of Charal beef”. The new store is described by the company as …

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1 MIN READ

UK: Unilever partners with dry-cleaning start-up ZipJet

August 15, 2016
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Europe, Household Care, Marketing

In a bid to exapnd into new channels, FMCG multinational Unilever has entered a partnership with dry-cleaning start-up ZipJet through its Persil laundry detergent brand. According to reports in Campaign Live and Marketing Week, the partnership will allow the FMCG giant to put the Persil brand on ZipJet’s uniforms and clothing bags. In addition, consumers will be offered a Persil Wash & Fold service through which clothes are washed with …

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1 MIN READ

Portugal: Lidl launches “retro week”

August 12, 2016
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Marketing, Products, Retail

Discount retailer Lidl is seeking to tap into a collective nostalgia with the launch of a “retro week” in Portugal that will see historic brands and ‘vintage’ packaging go on sale in its stores for a limited period. According to HiperSuper, products to be made available include hand-wrapped Ach. Brito soaps, flavoured Predilecta Flour, Capri Sonne juices, and Couto medicinal toothpaste. The initiative appears to have been inspired by a …

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1 MIN READ

Spain: Coca-Cola launches Fanta with ‘nicknames’

July 12, 2016
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Marketing, Non-Alcoholic Drinks

The Spanish arm of multinational beverage firm Coca-Cola is embarking on a campaign that will use ‘nicknames’ to add variety to 100,000 cans of Fanta branded soft drinks, according to a report in Marketing News. Broadly comparable to Coca-Cola’s previous ‘Share A Coke’ campaign that saw the regular Coca-Cola logo replaced on packs with a choice of more than 1,000 different first names, the new Fanta initiative will enable consumers …

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1 MIN READ

China: Mars partners with Alibaba

July 11, 2016
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Asia Pacific, Food, Manufacture & Distribution, Marketing

Leading Chinese e-commerce firm Alibaba and confectionery giant Mars have teamed up to offer online distribution for Mars products in China, enabling consumers to enjoy “a more convenient and international one-stop shopping experience”. 17 Mars brands including M&Ms, Snickers, Dove, Extra, Pedigree and Royal Canin are set to be sold in China on Tmall.com, a business-to-consumer platform for global and local brands, and Ruraltaobao.com, a relatively new platform aiming to …

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1 MIN READ

Brazil: BRF and Jamie Oliver to collaborate on new Sadia line

July 8, 2016
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Food, Marketing, Products

BRF, the Brazilian meat processor, is embarking on a partnership with UK chef Jamie Oliver for the launch of a new line of chicken products made with natural ingredients, according to reports in the Brazilian media. The line of “gourmet” frozen products is the result of a R$50 million ($15 million) investment that is designed to inspire Brazilians to eat more healthily and using less processed ingredients, Giro News reports. The project …

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1 MIN READ

USA: Talenti turns social media posts into ice cream flavours

June 8, 2016
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Europe, Food, Marketing

Unilever-owned US ice cream firm Talenti Gelato has released Flavorize Me, a new marketing campaign which analyses consumers’ social media posts to find out their perfect flavour based on social media interaction. The system works on an algorithm which connects to consumer’s social media platforms, scans their Instagram, Twitter, Facebook posts and applies a “flavour sentiment” – such as spicy, sweet, and salty – to each post. Word choice, emojis, and colour …

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1 MIN READ

USA: Coca-Cola releases “patriotic” can design

June 8, 2016
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Marketing, Non-Alcoholic Drinks, North America

Soft drinks multinational Coca-Cola has released a limited edition of its can featuring the American flag to commemorate the 75th anniversary of the United Service Organizations (USO), according to reports in Business Insider and CNN. The US-based firm has rolled out the new design in red, blue and white and also featuring the patriotic song lyric “I’m proud to be American”, as part of the ongoing “Share a Coke and Song” …

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1 MIN READ

UK: Coca-Cola to explore food pairings

May 16, 2016
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Europe, Marketing, Non-Alcoholic Drinks

World-leading non-alcoholic drinks firm Coca-Cola is exploring a new marketing campaign that will see the firm offer meal and recipe suggestions that can be paired with its soft drinks, according to an article in the Drum. Quoting Coca-Cola Enterprises vice president and general manager Leendert den Hollander, the Drum reports that the company arrived at the idea after discovering that 45% of British consumers searched online for recipe ideas. The …

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1 MIN READ

Spain: Danone launches customized bottles of Actimel Kids

May 11, 2016
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Europe, Marketing, Non-Alcoholic Drinks

France-based dairy and drinks firm Danone has released a new marketing campaign in Spain called Nombres (‘Names’), which matches first names with cartoon characters and features them on bottles of Actimel Kids, according to a report in Marketing News. According to reports, the bottles will come in a choice of more more than 130 designs, with each name linked to a different, specially-created  video game style character. In parallel, Danone …

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1 MIN READ

Germany: Aldi Nord launches ‘dish of the day’ ready meals

April 26, 2016
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Europe, Food, Marketing, Products, Retail

German supermarket chain Aldi Nord has launched a new line of fresh lunch meals that rotates on a daily basis, according to an article in the Westdeutsche Allgemeine Zeitung. Launched with the slogan “daily choice in the fresh aisles”, Aldi’s ‘dish of the day’ concept will allow consumers to choose from more than 40 varieties in total, but only two on any given day. Speaking to the Abendblatt, Aldi said …

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1 MIN READ

Australia: Kellogg to open “cereal cafe”

April 15, 2016
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Asia Pacific, Food, Marketing

The Australian division of US cereal and snacks giant Kellogg is to open a pop-up “cereal cafe” in Sydney for a limited time, according to reports in Australian Food News and the Daily Mail. Located in the Surry Hills area of the city and open for one week from the 19th April, the cafe will reportedly feature a dessert, brunch, lunch and drinks menu and is being operated in collaboration …

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1 MIN READ

Thailand: Heineken launches Shape Your City campaign

April 12, 2016
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Alcoholic Drinks, Asia Pacific, Marketing

Dutch beer maker Heineken has announced the launch of a new global campaign called Shape Your City that “aims to broaden the imagination of and ignite creative ideas in the new generation of people living in urban cities”. According to an article in Thai PR, the campaign will be launched together with a new 320ml ‘sleek’ can priced around 44 THB ($1.25) that is said to be the first in …

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1 MIN READ

Japan: Yamazaki Bakery and Mondelez end Nabisco brand tie up

February 24, 2016
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Asia Pacific, Food, Manufacture & Distribution, Marketing

As part of a recent strategic shift, Japanese bakery firm Yamazaki Bakery has decided against renewing its licencing agreement with international food giant Mondelez International, under which it manufactures products under the Yamazaki Nabisco banner, according to a report in the Nikkei Asian Review The decision marks the end of a relationship dating back to the 1970s through which Yamazaki has produced goods for the Japanese market under brands such …

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1 MIN READ

USA: Mars to remove artificial colours from food products

February 17, 2016
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Food, Marketing, North America, Products

In an attempt to meet “evolving consumer preferences”, consumer goods giant Mars is set to remove artificial food colors and dyes from all of its human consumable food products over the next five years. The firm, which has a portfoilo of more than 50 brands across categories including gum and confectionery,  currently uses a variety of naturally sourced and artificial colours in its global product range. In a media statement, …

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1 MIN READ

UK: Mondelez International merges Maynards and Bassetts brands

January 26, 2016
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Europe, Food, Marketing, Products

Mondelez International, the global FCMG firm, has announced that it is combining its two confectionery brands Maynards and Bassetts into a single entity in order to create a new ‘adult’ brand for the UK market. The brand fusion incorporates a packaging redesign and affects established product lines such as Wine Gums, Jelly Babies and Liquorice Allsorts. The reworked products will be available in 130g and 160g non price-marked packs and …

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1 MIN READ

Japan: Pocky biscuits renamed in marketing campaign

December 30, 2015
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Asia Pacific, Food, Marketing

Pocky, one of Japan’s leading snack brands, is to undergo a temporary rebranding exercise in a marketing effort centred on personal messages. The campaign from brand owner Ezaki Glico will see pack designs altered to communicate messages of affection, gratitude and good fortune. Among a total of 10 options, the original Pocky snack will be renamed as a choice of Sukky (“I like you”) and Giricky (“I care for you”) …

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1 MIN READ

Switzerland: Nestle and Facebook create 360° marketing video

November 30, 2015
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Europe, Marketing, Non-Alcoholic Drinks

Nestle and Facebook have joined forces to release a ‘360° ‘ advertising video for the Nescafe coffee brand, uniquely available on the social media platform. As part of a global campaign to connect with Millennial coffee lovers, the “GoodMorningWorld” video for Nescafe  – apparently a first in the FMCG space – allows consumers to customize their viewing experience through the 360° rotation of their mobile phones, using a technology developed …

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1 MIN READ

Brazil: Dia launches ‘Food Truck’ initiative

November 12, 2015
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Food, Latin America, Marketing, Retail

Supermarket chain Dia has announced a new marketing initiative in Brazil – launched with the hashtag #pfdodia – based around the concept of ‘food trucks’. Food trucks – vehicles fitted out to produce and sell street food – have become increasingly popular in recent years, especially within major cities in North America. Dia’s new ‘food truck’ campaign will see the company offer freshly prepared food made from its own brand …

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1 MIN READ

China: United Biscuits launches ecommerce platform on Alibaba’s Tmall

November 10, 2015
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Asia Pacific, Food, Manufacture & Distribution, Marketing

United Biscuits, the UK manufacturer of bakery products under the McVitie’s brand, has officially opened its flagship eCommerce store for consumers in China on Alibaba Group’s Tmall platform. The launch of the new store was timed to coincide with Alibaba’s 11.11 Global Shopping Festival (a 24-hour annual sales event in China) and aims to further the interest that Chinese consumers have been showing in McVitie’s products since the brand’s launch …

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1 MIN READ

Thailand: Coca-Cola expands Share A Feeling emoticon campaign

November 10, 2015
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Asia Pacific, Marketing, Non-Alcoholic Drinks

Coca-Cola has announced that it is expanding its Share A Feeling marketing campaign – first trialled in Vietnam in July – to Thailand. According to the company, the campaign brings the “online emoticon communication trend to real-life, inviting Thais to Share a Coke, Share a Feeling via a proprietary set of 39 emoticons” that will be printed on bottles and cans of cola. Together with the campaign, the company will offer animated …

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1 MIN READ

UK: Diageo launches new Johnnie Walker campaign

October 5, 2015
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Alcoholic Drinks, Europe, Marketing

Spirits firm Diageo has announced that it is launching a new global campaign called ‘Joy Will Take You Further’ for its flagship Johnnie Walker Scotch whisky brand. Described as an evolution of the brand’s ‘Keep Walking’ campaign, ‘Joy Will Take You Further’ is being activated simultaneously in 50 countries with the intention to reach 350 million consumers around the world. The concept “brings to life the concept that joy can …

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1 MIN READ

USA: Coca-Cola launches custom Twitter emoji

September 30, 2015
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Marketing, Non-Alcoholic Drinks, North America

Coca-Cola has become the first company to implement a custom emoji as a form of paid advertising on the social media platform Twitter, according to reports in FoodBev and Adweek. When Twitter users tweet with the hashtag #ShareaCoke, an emoji featuring two glass Coca-Cola bottles ‘clinking’ will reportedly appear in the post. “Coca-Cola is a massive global partner of Twitter and they have been pushing us for some time on …

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1 MIN READ

Germany: Frosta to display country of origin information for ingredients

September 14, 2015
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Europe, Food, Marketing, Regulation

German frozen food firm Frosta has revealed that it intends to modify its product packaging to display the country of origin for each of the ingredients used in its formulations, according to reports in Kreis Zeitung and Focus. Despite pressure from lobby groups, many food companies have previously resisted attempts to compel producers to list the origin of individual ingredients, arguing that this would be too costly and too complex …

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1 MIN READ

Netherlands: Spar launches ‘brands for private label’ swap campaign

August 28, 2015
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Europe, Marketing, Retail

Dutch retailer Spar has unveiled a new marketing campaign designed to promote its own brand range, by offering consumers the chance to ‘swap’ branded products they have already bought for Spar private label products. The week-long initiative, which will take place in early September under the name “Inruilweek” (“Exchange Week”), will allow Spar customers to bring selected categories of FMCG product into store and exchange it for an equivalent product …

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1 MIN READ

Netherlands: Albert Heijn launches recipe boxes

August 21, 2015
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Europe, Food, Marketing, Retail

Leading Dutch supermarket chain Albert Heijn has announced the launch of new ‘recipe boxes’, allowing consumers to cook three recipes from scratch based on fresh ingredients. The Albert Heijn Aller Hande Box is based around the store’s popular Aller Hande recipe service, which was first launched in 1954 and now attracts 100,000 visitors every day, browsing a database of over 14,000 recipes. Boxes can be ordered for home delivery or …

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1 MIN READ

Spain: Trabanco Group launches cider with interactive label

July 28, 2015
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Alcoholic Drinks, Europe, Marketing

Spanish cider producer Trabanco Group has launched a new interactive label which allow the consumer to obtain information about its Sidra Avalon products and to access an m-commerce platform using a free app. Claimed to be the first cider to feature an ‘invisible’ QR code, the product allows users to access the m-commerce site by scanning the label using a smartphone camera. Gloria Fernandez, head of communications at Trabanco Group, claimed that the …

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1 MIN READ

France: Danone experimenting with screen technology for fridge units

July 22, 2015
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Europe, Food, Marketing, Retail

France-based firm Danone is experimenting with a new ‘screen’ technology that allows it to communicate messages to consumers digitally at point of sale, according to an article in LSA. Designed for the transparent ‘doors’ that are a now common feature of many supermarket chiller cabinets, the screen is intended to increase interaction with the consumer in the retail environment and encourage more impulse purchases. The 1.6mm screen, designed by Canadian …

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1 MIN READ

Pakistan: Coca-Cola unveils ‘Share a Coke’ campaign for Ramadan

July 13, 2015
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Asia Pacific, Marketing, Middle East & Africa, Non-Alcoholic Drinks

Coca-Cola has announced that it is extending its ‘Share a Coke’ campaign to Pakistan with a new variation on the theme for the Muslim holy month of Ramadan. As with previous ‘Share A Coke’ campaigns, the strategy is  aimed at personalizing the Coca-Cola sharing experience by swapping logos on bottles for names of friends or relations. In the case of Pakistan, the ‘Share a Coke’ campaign will see 500ml, 1L …

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1 MIN READ

Brazil: Pao de Acucar opens ‘winter only’ store

July 10, 2015
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Latin America, Marketing, Retail

Grupo Pao de Acucar, the leading Brazilian supermarket chain, has opened a new branch of its Minuto Pao de Acucar convenience stores that is scheduled to be open for only one month during the wintertime. Located in in the Market Plaza shopping centre in Campos do Jordao, Sao Paulo, the store opened on the 3rd July and is due to close again on the 2nd August. The aim of the …

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