Wessanen, the European manufacturer of natural food and drinks, has announced that it is changing its name to Ecotone and relocating its headquarters from the Netherlands to Lyon, France. As part of the rebranding exercise, the company has announced it will become a mission driven company according to French law and focus on a new goal of “food for biodiversity”. By 2030, the company said it pledged to further grow …
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Snacks and confectionery multinational Mondelez International has announced the launch of an innovation hub called SnackFutures. According to the manufacturer, the new hub was developed to tap into rapidly changing consumer trends, creating new opportunities in the snacking sector. The innovation hub will join internal human resources with external partnerships to enable Invention of new brands and businesses in key strategic areas, reinvention of small-scale Mondelez brands with large-scale potential, …
Brazilian retailer Pao de Acucar, part of the global Casino chain, has introduced an app called Meu Desconto (‘My Discount’). The new app is claimed to feature exclusive deals for customers who are members of the retailer’s loyalty programs Pao de Acucar Mais and Clube Extra. According to information, Meu Desconto will feature customized deals for each customer, taking into consideration the products that they usually buy. With the launch, the …
PepsiCo, the global snacks and soft drinks giant, will unveil a new limited edition of flavoured cola under the Pepsi Fire brand name. Packed in 20oz bottles and 12oz cans, Pepsi Fire is a cinnamon-flavoured beverage that will be available for eight weeks in the US starting on 22nd May. Lauren Cohen, marketing director for Pepsi, commented: “Summer is one of the most anticipated times of the year, and Pepsi Fire …
FMCG giant Unilever is introducing a range of limited edition bottles under its personal care brand Dove as part of a marketing campaign to reinforce the brand’s celebration that beauty comes in many shades and shapes. The idea of the Real Beauty Bottles campaign is to allow women to buy the bottle that best mimics their body shape. “Every woman’s version of beauty is different, and if you ask us, these …
Ambev Brasil, the Latin American drinks firm, has launched a limited edition of Skol beer cans that are said to feature different skin tones in order to celebrate diversity. The limited edition cans are part of the ‘Skolors’ campaign with the slogan of a “A toast to diversity”. According to sources, the campaign is predicated on the idea that “your gender, skin tone and social status don’t matter – we are all …
Diageo plc, the leading alcoholic drinks multinational, has announced the launch of a new interactive tool to guide consumers to make informed choices about drinking. The new “mobile-friendly, online tool” DRINKiQ, described as a first in the alcohol industry, is said to use interactive learning and test sgiving people information about what is contained in different drinks, what alcohol is, how it is processed and how it can affect thebody, and …
German retail chain Lidl has introduced My Lidl Shop, a digital game for children that mimics the running of a supermarket, according to an article in HiperSuper. Debuting in Portugal, the game is described as being part of an international project that aims to connect the digital world with the store experience. Developed by the German retailer for Digital Learning Day, My Lidl Shop challenges players to grow their store from a local business …
Dutch retailer Albert Heijn has recently launched the AH To Go app, which is designed to help consumers to find special offers and discounts and to locate the nearest Albert Heijn store. According to European Supermarket Magazine, in order to find a deal in the app, the user needs to simply swipe a stack of virtual cards to see which deal is being offered at the time and then it can be …
Spanish supermarket chain Dia has launched a new campaign called Choose Your Promotion for its Minipreco banner in Portugal, which for the first time will give customers the opportunity to choose the special offers they would like to see in stores. According to Grande Consumo, the initiative will launch on the supermarket’s Facebook page, where every week two options will be up for vote. The option with more votes will …
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