France-based dairy and drinks firm Danone has released a new marketing campaign in Spain called Nombres (‘Names’), which matches first names with cartoon characters and features them on bottles of Actimel Kids, according to a report in Marketing News.
According to reports, the bottles will come in a choice of more more than 130 designs, with each name linked to a different, specially-created video game style character. In parallel, Danone has created a dedicated online platform within its www.equipoactimel.es page which will allow children to create or modify their own character by inserting two QR codes that can be found on packs of Actimel Kids.
Other features include the ability to download a label, design a customized poster and create images for social networks.
Actimel Kids is available in two flavour varieties: Strawberry and Strawberry & Banana.
Source: Marketing News