China: Diageo to build a new whisky distillery

Diageo, the leading alcoholic drinks firm, has announced the construction of a $$75 million whisky distillery in China.

The Diageo Eryuan Malt Whisky Distillery, described as the first factory of its kind in China, will be built in a area selected for its temperate climate, rich natural biodiversity, and access to natural spring water in the Yunnan Province, Diageo said.

“China is the world’s largest beverage alcohol market and the demand for whisky is growing rapidly among middle-class consumers who are keen to further discover and enjoy fine whiskies”, said Sam Fischer, President, Diageo Asia Pacific, and Global Travel. “Today we celebrate another significant step forward, and one which builds upon our local insights and combines those with Diageo’s global whisky expertise in order to delight the next generation of Chinese whisky consumers”.

Extending to 66,000 sq m, the distillery is expected to begin construction in early 2022.

Source: Diageo