Mexico: Diageo to invest over $500 million to grow tequila category

Diageo, the leading alcoholic drinks firm, has announced its plans to invest more than $500 million to expand its tequila manufacturing footprint in Mexico.

In a statement, the company said it was planning to build new facilities to expand production capacity in the state of Jalisco, creating over 1,000 jobs.

“This exciting investment in Mexico will support our future category growth to meet Mexican and international demand”, said Álvaro Cárdenas, president, Latin America and Caribbean, Diageo. “It will also allow us to continue surprising and delighting consumers with our amazing tequila portfolio”.

The new facilities will include environmentally friendly technologies to support Diageo’s 10-year sustainability action plan “Society 2030: Spirit of Progress”, the company added. Construction is expected to begin this year.

Source: Diageo