Anna Bosch Güell, Director General
Noel Alimentaria

Gama spoke to Anna Bosch Güell, Director General at Noel Alimentaria.

What major trends do you expect to shape food innovation in 2024 and beyond?

Health-oriented products, products with extra-high protein, plant-based options made from vegetables that emulate fish and meat, locally-sourced products, and manufacturing processes that minimize environmental impact: these are some of the principal trends that are setting the direction of travel in the food industry.

What strategic steps is Noel Alimentaria taking to meet these challenges and grasp these opportunities?

Innovation is one of the fundamental pillars for our company and has allowed us to evolve our most traditional ranges, in addition to driving our other brands and business on a path to diversification. A notable example is the relaunch of our charcuterie brand Delizias, where we have improved a number of recipes and expanded the range. We have also just launched the new DeliPro line of extra-high protein products and are making a significant investment in other categories such as plant-based, as well as premium products, including hand-made croquettes and filled pasta in partnership with renowned Catalan chef Nandu Jubany.