Netherlands: Lipton Teas and Infusions enters partnership with Browns

Netherlands-based Lipton Teas and Infusions, the tea business divested by Unilever formerly known as Ekaterra, and Sri Lankan conglomerate Browns have agreed a new partnership that will reportedly make the latter the world’s leading tea producer.

The long-term agreement will see Lipton Teas and Infusions cede control of its tea estates in Kenya, Rwanda and Tanzania, with a stipulation that tea will be grown and harvested to new quality, social and environmental standards.

Commenting on the deal, Lipton Teas and Infusions CEO Nathalie Roos said: “Browns is the preferred partner with credibility, capabilities and scale, to work with us to raise standards in the whole tea industry. The team’s commitment to sustainability and community development aligns with our own. Together, we are setting a new precedent for transforming the global tea market – one cup at a time”.

Browns executive director Kamantha Amarasekera added: “We look forward to working hand-in-hand with Lipton Teas and Infusions and local partners to foster a sustainable, responsible, and prosperous future for all. This partnership marks a significant step towards elevating the-industry as a whole, while also ensuring a positive impact on the livelihoods of the communities we serve”.

Terms of the transaction were not disclosed.

Source: Browns