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Consumer goods major Mondelez International has announced the first ever expansion of the market leading Nabsico Chips Ahoy! chocolate chip cookie brand into the free-from arena with the launch of Chips Ahoy! Gluten Free.
Described as being one of the first products to emerge from the company’s recently-opened R&D innovation centre, Chips Ahoy! Gluten Free is said to be the result of years of testing and trial of different recipes.
Commenting on the launch, Chips Ahoy! Innovation Brand Manager Jainette Quinones said: “When we set out to create our first Chips Ahoy! Gluten Free cookie, we didn’t want it to be a good gluten free cookie, we wanted it to be a great cookie that’s also gluten free. I am proud to say that our innovation team has succeeded – the new Chips Ahoy! Gluten Free cookie is an absolutely delicious cookie that everyone can enjoy”.
The new launch is available to US consumers starting this month.
Source: Mondelez International (via PR Newswire)
