Gama spoke to Sharon Barraclough, Marketing Director, Hovis.
How do companies best achieve growth in developed or saturated markets?
Be clear on the role of your brand in consumers’ lives and tell that brand story in a way that adds meaning and purpose. Support it with absolute product truth – delight consumers by exceeding their expectations of what good is in terms of quality. Be obsessed with being the best at what you do and focus on targeted innovation where there is truly an unmet need.
Read the full interview in the next issue of Gama News.