UK based bread and flour Hovis has introduced Lower Carb, a new range of bread aimed to attract consumers looking to reduce the intake of carbohydrates in their diet. According to the company, the new product – which is said containing 30% fewer carbohydrates than regular bread – did not require a new production method, but did require slower cooking to maintain the texture of the original recipe. “Using our …
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Hovis
Gama spoke to Sharon Barraclough, Marketing Director, Hovis. How do companies best achieve growth in developed or saturated markets? Be clear on the role of your brand in consumers’ lives and tell that brand story in a way that adds meaning and purpose. Support it with absolute product truth – delight consumers by exceeding their expectations of what good is in terms of quality. Be obsessed with being the best at …
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