UK based bread and flour Hovis has introduced Lower Carb, a new range of bread aimed to attract consumers looking to reduce the intake of carbohydrates in their diet.
According to the company, the new product – which is said containing 30% fewer carbohydrates than regular bread – did not require a new production method, but did require slower cooking to maintain the texture of the original recipe.
“Using our quality flour our expert bakers have removed 30 per cent of the carbs normally found within an ordinary loaf of bread and added wheat protein and fibre to create a great tasting range of loaves”, commented Ed Milner, Hovis market strategy and planning director. “This means the new Hovis Lower Carb loaves are also high in fibre and protein, and because they’re still made with wheat, they can offer consumers deliciously lower carb alternatives to their favourite Hovis loaves”.
Hovis Lower Carb bread is sold in 400g bags and available across the UK in the varieties Soft & Tasty White and Tasty Wholemeal (RRP £1 / $1.27) and Deliciously Seeded (RRP £1.10 / $1.40).
Sources: Talking Retail /Mail Online