Ian Wright CBE, Co-Chair
Food and Drink Export Council

Gama spoke to Ian Wright CBE, Co-Chair of the Food and Drink Export Council.

What challenges are consumers facing and how should suppliers respond?
“The cost of living is a major problem right the way around the world and it’s making a big difference to the ability of our customers, our consumers and most importantly our shoppers to be able to choose the products that they want from the widest possible selection. Increasingly they’re constrained in what they can buy because they simply don’t have the money to make those choices, and that means the industry has to adapt in terms of ingredients, the style of products it’s offering and the size of portions.

Only by being highly flexible will people across the board be able to afford our products.”

Read the full interview in the next issue of Gama News.