Mithun Appaiah, Chief Executive Officer,
Sumeru

Gama spoke to Mithun Appaiah, Chief Executive Officer, Sumeru (Innovative Foods Ltd). 

How is the way food companies are looking to reach and engage with consumers changing?

“Consumer companies are currently grappling with both digital and traditional media. The choice of media and engagement depends on the category. Many brands are myopic and follow the digital trend without understanding the media that their specific target group consumes. Then there are other brands which believe that traditional media is the only route as they don’t want to work hard on emerging media and engagement routes. Engagement must lead to an emotional connection with brands”.

 

Read the full interview in the next issue of Gama News.