Beiersdorf has announced that its new facility in Mexico City, Mexico will be complete by the middle of this year, in a project described by CEO Stefan Heidenreich as the company’s most ambitious anywhere in the world.
With an investment of $130 million, the new plant will act as a regional laboratory where products targeted at the Latin American market will be developed.
The company plans to transfer part of its North American production to the new factory and also to close down the factory that it already owns in Distrito Federal by the middle of next year.
Stefan Heidenreich said that the company is planning to become more regional and open new factories in other countries. He described the new facility in Mexico as “probably the largest we have constructed outside of Germany”.
According to recent figures, the Americas currently accounts for 18.6% of Beiersdorf’s sales, with Europe the largest market (54.6%) and Africa, Asia and Australia representing a combined 26.8%. In 2013, sales in Latin America were €616 million, around $855 million.
Source: Dinero en Imagen