Brazil: Piracanjuba launches quinoa, flax and chia drink

Piracanjuba, a Brazilian producer of drinks and dairy products, has announced the launch of a new dairy drink made with quinoa, chia and flax.

Piracanjuba Quinoa and Flaxseed + Chia Drink is described as combining the various different nutrients present in quinoa, chia seeds and flaxseeds, such as fibre, protein, vitamins, minerals and fatty acids. The new semi-skimmed drink is available in Mocaccino (coffee, chocolate and milk) and Chamomile varieties and is already available through usual distribution channels throughout Brazil

Commenting on the product, Piracanjuba described the launch as being part of a strategy to expand its product mix so as to appeal to a wider range of tastes. “It’s an extension of the line, which now contains healthier and tastier options”, said Piracanjuba marketing manager Lisiane Guimarães. “It’s a product that is easy to handle and practical, since it comes in 200ml packs”.

Piracanjuba / Giro News