Danone has expanded its product portfolio in Latin America with the launch of a new flavoured water called We by Ser.
The product is being launched in four varieties – lemonwe (lemon), pomelwe (grapefruit), citruswe (citrus) and naranwe (orange) – and is described as being naturally flavoured, sugar free and with “the ideal amount” of carbonation. The line is being promoted with the slogan “our meal habits have changed, and so has what we eat and drink”.
A spokesperson for brand agency Almacen, which has overseen the launch campaign, commented: “We is a young and fresh brand which is especially designed for our modern meal habits. It features fruit juice, the ideal amount of carbonation and is made with natural mineral water”.
Source: Merca20 / Pasion Creativa