Brazilian retailer Grupo Super Nosso and Carrefour have opened their first joint store in Belo Horizonte, Minas Gerais, Brazil.
According to Newtrade, the new business model, signed by both retailers in 2019, has finally materialised with the first store opening earlier this month under the Super Nosso banner. A total of 16 former Carrefour Bairro stores are planned to open under the Super Nosso banner.
Euler Fuad Nejm, CEO of Grupo Super Nosso said: “We liked the idea of the strategic partnership because it is a win-win. Positive for us, for Carrefour, and for consumers.”
For Carrefour, the partnership is part of a regional expansion strategy and it will bring synergy benefits, as well as obtaining a vast knowledge about the Minas Gerais consumer habits and closer proximity to customers. “The market in Minas Gerais is extremely relevant for Carrefour. Our strategy is to move forward with this concept of supermarkets and, for this, the partnership with Super Nosso will allow us to offer a solution even more tailored to local preferences,” said João Gravata, director of proximity at Carrefour.
All units, its layout, administration, and product mix, in addition to supply and communication, will be handled by Grupo Super Nosso.