Brazil: Enxuto to open 11 stores and launch private label

Brazilian retailer Enxuto Supermercados has announced its plans for 2021, revealing that 11 new stores will open and a new private label will be launched.

According to Newtrade, the 11 new stores will prioritise the ease of purchase so that the consumers can easily and quickly buy the desired items and they also have the option of using services such as click & collect, self-checkout or the Enxuto Drive, with more than 10,000 items available.

Letícia Guilhermino, marketing and communication manager of the supermarket chain said: “We are going to open 11 stores of the Enxuto Aqui banner and 1 flagship of the Super format, investing more than BRL $33 million ($5.7 million). In addition to the expansion, we are going to launch a line of our own products to offer practicality and quality to our consumers’ homes.”

The retailer has stores in five cities in Sao Paulo – Campinas, Cosmopolis, Limeira, Piracicaba and Rio Claro.

Source: Newtrade