Brazilian frozen potato chips firm Bem Brasil has recently announced plans to invest R$700 million ($132 million) to increase its production capacity.
According to sources, Bem Brasil competes in the frozen potato chips category with groups such as BRF, JBS, Minerva and McCain. From 2017 to 2019 the company’s revenue reportedly grew, on average, by more than 50% per year.
Bem Brasil will start by using the investment to increase production from 250,000 to 450,000 tonnes per year. The funds will be used in the Perdizes facility (Minas Gerais) including the setting-up of new production lines, new equipment, and a new warehouse. New production lines are expected to start operating by the end of 2021.
The money is planned to be invested between 2021 and 2023 and to create 300 jobs.
Source: New Trade