Ice cream maker Ben & Jerry’s, a subsidiary of FMCG multinational Unilever, has entered into the pet food market with Doggie Desserts, a line of frozen dog treats.
Ben & Jerry’s has developed two frozen desserts specifically designed and formulated for dogs. Made with the same ingredients used by the company in its non-dairy human desserts such as pea protein, coconut oil, and wheat flour with a base of sunflower butter.
“We know our fans love their dogs and treat them like family,” said Ben & Jerry’s global marketing specialist, Lindsay Bumps, “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.”
The varieties available are Pontch’s Mix, featuring peanut butter and pretzel swirls and named after a French bulldog from Ben & Jerry’s headquarters, and Rosie’s Batch, featuring pumpkin and mini cookies and named for a rescue mutt from the Ben & Jerry’s office.
The dog treats are offered in 4-oz tub for $2.99 or four-count multipack for $4.99.
Source: Food Business News