Ice cream maker Ben & Jerry’s, a subsidiary of FMCG multinational Unilever, has entered into the pet food market with Doggie Desserts, a new line of frozen dog treats.
The range is said to use the same ingredients a the company’s regular non-dairy desserts such as pea protein, coconut oil, and wheat flour, with a base of sunflower butter.
“We know our fans love their dogs and treat them like family”, said Ben & Jerry’s global marketing specialist, Lindsay Bumps, “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on”.
The varieties available are Pontch’s Mix, featuring peanut butter and pretzel swirls and Rosie’s Batch, featuring pumpkin and mini cookies.
The dog treats are offered in a 4oz tub for $2.99 or four-count multipack for $4.99.
Source: Food Business News