Unilever, the UK-based consumer goods giant, has signed an agreement to acquire Gruns, a USA-based producer of whole-food gummy supplements. The acquisition of Gruns, a vitamins, minerals and supplements (VMS) company founded in 2023, marks a further expansion of Unilever’s Wellbeing business. According to the company, Gruns is a leading player in the USA greens supplement category, marketing a daily nutrient gummy that contains 60 ingredients, including 30 organic fruits …





























































































