The latest innovation insight from Gama Compass MANCHESTER – 21st December 2018: For this month’s Innovation Insight we explore the growing trend for experience-based product launches. Under the microscope is a new jelly product for children from KraftHeinz that offers added play value: Jell-O Play Edible Slime. Launched in the USA and initially available only through online retailer Amazon, Jell-O Play Edible Slime is described as the first edible slime launched by …
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The latest innovation insight from Gama Compass MANCHESTER – 10th September 2018: September’s Innovation Insight returns to the theme of functional vegetable ingredients with a look at the launch of a new sports drink that “harnesses the natural goodness” of on-trend sweet potato – V8 +Hydrate Isotonic Drink. An extension to Campbell’s established V8 brand range of fruit and vegetable drinks, V8 +Hydrate, which is initially being rolled out in the US …
The latest innovation insight from Gama Compass MANCHESTER – 20th July 2018: For this month’s Innovation Insight we turn our attention to the dynamics of the yoghurt category, and in particular the growth of the skyr segment, as we cast an eye over a new fresh cheese launch from Arla in the USA – Arla Skyr Cream Cheese Spread. Marketed as having a “rich, tangy flavour”, Arla Skyr Cream Cheese Spread …
The latest innovation insight from Gama Compass MANCHESTER – 24th May 2018: For this month’s Innovation Insight, we take a look at a new launch bringing oats to the sweet spreads category in the guise of on-trend granola: Kween Granola Butter. Described by its makers as “spreadable gold”, Kween Granola Butter is an oat-based product seeking to compete for attention in the sweet spreads space alongside more traditional options such as …
The latest innovation insight from Gama Compass MANCHESTER – 16th March 2018: This month’s Innovation Insight looks at the changing fortunes of the traditional white potato, as ‘healthier’ vegetable alternatives put down roots within the frozen chips category. Under the microscope is a product that introduces new vegetable options to the frozen ‘potato’ aisle: Aunt Bessie’s Rosemary & Sea Salt Swede Chips. Promoted as being “perfect when you fancy a change from …
The latest innovation insight from Gama Compass MANCHESTER – 22nd January 2018: The latest effort by FMCG firms to get on board with consumers’ changing breakfast habits is the subject of this month’s Innovation Insight. Under the microscope is a launch that melds fuel-rich rice with the convenience of pouch packaging for a new kind of breakfast experience – Forbidden Brekky Rice. Promoted as “an easy way to kick off the day”, …
The latest innovation insight from Gama Compass MANCHESTER – 28th November 2017: This month’s Innovation Insight takes a look at the stellar rise of avocado in the FMCG space, as the fruit forges new roles across the food, drinks and personal care industries. The latest development sees avocado make a name in the world of ready-to-drink chocolate shakes with the introduction of a new ‘delicious’ yet ‘low fat’ product that has recently debuted …
The latest innovation insight from Gama Compass MANCHESTER – 3rd October 2017: The popularity of ‘warming’ autumnal flavours and the growing influence of vegetable ingredients in the bakery space come under the spotlight in this month’s Innovation Insight, as we take a look at a product launch bringing a unique combination of root vegetables, nuts and spices to the breakfast cereal category: Dorset Cereals Spiced Carrot & Apple Muesli. Described as the brand’s …
The latest innovation insight from Gama Compass MANCHESTER – 21st August 2017: Craft beer continues to get creative, using bold new flavours, innovative ingredients and tongue-in-cheek branding to tempt millennial drinkers. This month’s Innovation Insight looks at the latest brand looking to leave its mark in the flavoured craft segment – Not Your Mom’s Artisanal Brews. Newly released by US-based craft brewer Small Town Brewery, Not Your Mom’s is a “collection of artisanal …
The latest innovation insight from Gama Compass MANCHESTER – 29th June 2017: This month’s Innovation Insight looks at how packaged salad manufacturers are adapting to the new ways that consumers are incorporating ‘healthy’ ingredients into their diet. Under the microscope is a new line that positions salad leaves as an ingredient to be blended into health drinks, rather than eaten whole – Florette Smoothie Mix Salad. Capitalizing on a boom in …
The latest innovation insight from Gama Compass MANCHESTER – 2nd February 2017: This month’s Innovation Insight takes a look at the future of packaging technology in preserved food, with the launch of a new line that brings the benefits of transparent plastic to the canned food aisle: Glory Farms Slow-Cooked Canned Vegetables. Promoted as “the most notable innovation in canned vegetables since canning was invented”, Glory Farms Slow-Cooked Canned Vegetables from …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th January 2017: This month’s Innovation Insight looks at the ongoing reinvention of toaster cooking, with a new launch that seeks to transport bread into the lucrative world of hot, convenience snacks: Warburtons Toastie Pockets. Boasting of “a toaster-revolution”, Warburtons Toastie Pockets are an addition to Warburton’s line of flatbread-style products, and an attempt to find a new home for bread within …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th November 2016: This month’s Innovation Insight brings evolutions in the world of soft drinks into sharp relief, with a look at a new launch adding an extra dimension to the cola category via ‘ultra’ carbonation technology – Pepsi Strong 5.0GV Cola. Recently launched in Japan, Pepsi Strong 5.0GV Cola is an extension to Suntory’s Pepsi Strong line of carbonated soft drinks that …
The latest innovation insight from Gama Compass™ MANCHESTER – 1st September 2016: This month’s Innovation Insight picks up on the craze for nitrogen technology now spawning a new generation of products in the RTD coffee space. Centre stage is a product that melds the novel textures of nitrogen infusion with the functional benefits of ‘free from’ to create a new option in non-dairy coffee – Califia Cold Nitro Cold Brew Coffee With Almond …
The latest innovation insight from Gama Compass™ MANCHESTER – 7th July 2016: New avenues in snacking are the subject of this week’s Innovation Insight, as Gama explores a launch that demonstrates how fish companies can exploit demand for natural, high-protein options in the mainstream savoury snacks category – FishSnack’s Fish & Chips. Advertised as “delicious & traditional”, FishSnack’s Fish & Chips from Barcelona-based Savia Natura is a new dried fish-based launch that …
The latest innovation insight from Gama Compass™ MANCHESTER – 6th June 2016: This week, Gama turns the spotlight on the functional benefits of seaweed, with a look at the recently-launched Dulcesol Innova range of bakery foods and their unusual chlorella-enhanced, health-promoting formulations. Newly released as a reworking of the firm’s traditional lineup of biscuits, crackers, cakes and other bakery products, Dulcesol Innova is a “healthier”, “Mediterranean” range from Dulcesol that the Spanish firm …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th May 2016: Featuring in this week’s Innovation Insight is a new player in the hot drinks aisles that promises to take the mess and guesswork out of tea brewing with the introduction of a new instant aerosol format – No More Tea Bags Tea Concentrate. Advertised as “normal tea – only better”, No More Tea Bags Tea Concentrate from UK-based Yum …
The latest innovation insight from Gama Compass™ MANCHESTER – 8th April 2016: Beauty benefits are setting out their stall in the alcoholic drinks space with a new “refreshing” and “easy-to-drink” beer that is claimed to combine “health and flavour” with the virtues of “natural” ingredients – Beauty Aloe Beer. Launched in 2015 by Spanish firm Alimentos Para El Siglo XXI, Beauty Aloe Beer harnesses the popularity of ‘easy-drinking’ and ‘refreshing’ beers …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd March 2016: This week’s Innovation Insight looks at the latest attempt by Japanese firm Koikeya to innovate in the crisps category, this time via a new oil-based ‘shake and season’ concept that allows consumers to adjust the amount of fat present in the final product – Pototto+ Potato Snack. Seeking to bring beauty benefits to the mainstream savoury snack arena, Pototto+ …
The latest innovation insight from Gama Compass™ MANCHESTER – 11th February 2016: In this week’s Innovation Insight we look at an attempt to reinvent savoury snacks for the digital generation through the use of irreverent marketing, unusual branding and visually arresting packaging – Kims All In Crisps. In an apparent effort to redirect its energies to the tweens and teens markets, Danish snack and crisp manufacturer Kims has unveiled Kims All …
The latest innovation insight from Gama Compass™ MANCHESTER – 29th January 2016: This week we focus on the stellar rise of matcha as an ingredient in new FMCG products, featuring as our case study a launch that takes the on-trend green tea powder and combines it with coconut water and high pressure processed fruit and vegetable juices to create a new health-enhancing ‘superdrink’ – Evolution Fresh Organic Coconut Matcha Smoothie. Launched …
The latest innovation insight from Gama Compass™ MANCHESTER – 7th January 2016: For the first innovation focus of 2016, we look at a product launch that aims to breathe new life into the instant soup category through a “premium” offering that highlights the benefits of satiety, texture and flavour – Batchelors Cup A Soup Deliciously Thick Instant Soup. Promoted as being “perfect for lunchtime”, Batchelors Cup A Soup Deliciously Thick …
The latest innovation insight from Gama Compass™ MANCHESTER – 18th December 2015: This week’s Innovation Insight looks at the latest attempt to add diversity to the wine market through a new female-positioned, low-alcohol offering melding prosecco-style fizz with the ‘treat’ value of chocolate – Choco Secco Sparkling Chocolate Wine. Promoted as bringing together “dynamic megatrends” for chocolate and ‘secco’-style sparkling wine, Choco Secco Sparkling Chocolate Wine is the latest addition …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd December 2015: With ‘high protein’ now topping new product claims across a number of food and drinks categories, this week’s Innovation Insight looks at one company’s efforts to stand out in an increasingly crowded field by turning to the protein ‘power’ of fresh, free-range eggs – Toni’s Smoothei Vitality Drink. Aiming to “combine[ ] all the positive nutritional properties of the …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th November 2015: Gama returns to the RTD coffee shelves for this week’s Innovation Insight, taking a look at innovative microwaveable packaging that enables consumers to recreate the ‘coffee shop’ experience in their own home – Suntory Renji De Torokeru Hot Latte. In an apparent first for the RTD coffee space, Suntory is expanding its long-standing RTD tea and coffee range with …
The latest innovation insight from Gama Compass™ MANCHESTER – 18th November 2015: This week’s Innovation Insight looks at an attempt to create “an entirely new category in the grocery store” through a launch that takes the concept of ‘fresh chilled beer’ to new heights – Heineken Extra Fresh Beer. Designed around the notion that “nothing is as delicious as freshly brewed beer”, new Heineken Extra Fresh beer – due to be …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th November 2015: As the incidence of obesity and tooth decay continues to rise worldwide, manufacturers of fruit drinks – especially those targeted at children – are increasingly finding themselves in the firing line over their products’ sugar levels. Now one company is looking to turn this criticism on its head with the launch of a new fruit and vegetable drink that …
The latest innovation insight from Gama Compass™ MANCHESTER – 9th October 2015: In this week’s Innovation Insight, we look at the launch of a drink seeking to bring the benefits of ‘freshly brewed’ to the chilled coffee space through packaging innovation – L Cafe Snowing Black Coffee Drink. Starting from the principle that ‘fresh is best’ when it comes to coffee, L Cafe Snowing Black Coffee Drink is a new product …
The latest innovation insight from Gama Compass™ MANCHESTER – 24th September 2015: This week’s Innovation Insight investigates how overarching food industry trends – from natural ingredients to adventurous flavour – are being increasingly expressed in the world of pet care, as we look at Nestle’s latest expansion of its Purina Beyond range – Purina Beyond Natural Puree for Dogs. Promoted as “natural meal enhancements” and designed to act as a flavoursome …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th September 2015: Gama’s latest Innovation Insight offers a window into the potential future evolution of the Greek yoghurt trend. This week we take a look at a product launch that looks to redefine the ‘yoghurt + granola topping’ concept by giving it a new savoury spin – Vigor Savoury Greek Yoghurt with Croutons. Purportedly addressing the lack of “snacks with …
The latest innovation insight from Gama Compass™ MANCHESTER – 4th September 2015: This week, Gama’s innovation focus turns to hot drinks and the world of functional benefits, looking at a new probiotic launch that seeks to unite modern dietary concerns with the traditional British obsession with tea – Stir Daily Cultures Tea. The latest product concept from UK firm Stir Drinks, Stir Daily Cultures Tea is a line of peppermint, …
The latest innovation insight from Gama Compass™ MANCHESTER – 20th August 2015: This week Gama takes a look at a new effort to innovate with fragrance in the soap market through the launch of a product that marries the aspirational appeal of premium perfumery with the durability of scent release technology – Caress Forever Body Wash. Touted as “the world’s first body wash with Fragrance Touch Technology”, Caress Forever Body Wash, which …
The latest innovation insight from Gama Compass™ MANCHESTER – 6th August 2015: New developments in sun care technology that effectively turn summer into winter feature in this week’s Innovation Insight, as we take a look at a new refreshing spray that claims to deliver sun protection in the form of ‘snowflakes’ – Recipe Snow Flower Sun Protection Spray. South Korean health & beauty manufacturer Recipe Cosmetics is aiming to create …
The latest innovation insight from Gama Compass™ MANCHESTER – 23rd July 2015: The latest attempt to bring functional benefits to the alcoholic drinks sector is Gama’s innovation focus for this week, as we look at a new craft beer seeking to piggyback on the craze for all things protein – Mighty Squirrel High Protein Beer. New to Boston, MA in the USA, Mighty Squirrel High Protein Beer is advertised as a …
The latest innovation insight from Gama Compass™ MANCHESTER – 16th July 2015: Increasing interest among men in personal hygiene and grooming regimes presents new opportunities for consumer goods firms – and not only in the health & beauty space – as our latest Innovation Insight reveals. This week, Gama cast its eye over a new ‘household’ deodorizer that specifically focuses on male personal hygiene concerns, seeking to address them in a …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd July 2015: The growing power of digital media to act as a driver for new product development is the subject of Gama’s latest innovation insight, as we look at a biscuit product born out of a proprietary mobile application – Artiach Dinosaurus Eggs Biscuits. Unveiled as an extension to the Dinosaurus line in Spain, Artiach Dinosaurus Eggs Biscuits from Adam …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th June 2015: The use of combination packs to target specific health needs is the subject of Gama’s innovation focus for this week, as we look at a new line seeking to unite health drinks and natural snacks through common functional benefits: Daily Serving Functional Juice + Snack Mixes. Comprising a two-part ‘kit’ of a fruit or vegetable drink packaged together …
The latest innovation insight from Gama Compass™ MANCHESTER – 18th June 2015: As gin continues to drive growth in the craft spirits segment, Gama looks at how botanical ingredients and gin branding are beginning to pervade a broad swathe of alcoholic drinks categories with the launch of a new gin-inspired craft vodka – NB London Dry Citrus Vodka. Promoted as the world’s first “London Dry” product in the vodka category, …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th June 2015: Inventive innovation in the breakfast cereal category is Gama’s new product focus this week, as we take a look at a launch that is seeking to bolster the popularity of cereal as a summer breakfast food – Post Ice Cream Pebbles Rainbow Sherbet Breakfast Cereal. Introduced as an extension to the Post Pebbles range in the US, Post …
The latest innovation insight from Gama Compass™ MANCHESTER – 28th May 2015: This week Gama returns to look at the infiltration of ‘sweet treats’ into the health and beauty industry, casting an eye over the latest example of chocolate-inspired cosmetics indulgence – Etude House Give Me Chocolate Eyeshadow. Newly launched in South Korea as a limited edition, Etude House Give Me Chocolate Eyeshadow forms part of a chocolate-inspired collection that …
The latest innovation insight from Gama Compass™ MANCHESTER – 21st May 2015: This week’s innovation feature looks at an experimental new category of breakfast foods that underlines the rapid evolution of consumer breakfast habits towards on-the-go snack products: the fruit-flavoured Koikeya Breakfast Potato Chips. In an attempt to help crisps break free from the confines of the snacks market, Koikeya, a Tokyo-based manufacturer of snack products, is launching Koikeya Breakfast …
The latest innovation insight from Gama Compass™ MANCHESTER – 7th May 2015: In this week’s innovation focus, Gama looks at how growing bottled water sales in the US combined with increased consumer health awareness may start to shape the future of both the bottled water and energy / sports drinks categories, examining a new spring water infused with caffeine and electrolytes – 3 Pure Spring Water. Unveiled in 2014 with …
The latest innovation insight from Gama Compass™ MANCHESTER – 30th April 2015: The evolution of coconut and chocolate as key ingredients in functional products is Gama’s theme this week, as we look at a “superfood” beverage that brings together raw cacao beans and cold pressed coconut in a new “nutrient rich” product – Rau Chocolate and Coconut Cacao Superfood Drink. An extension to the line of “world first” cacao superfood …
The latest innovation insight from Gama Compass™ MANCHESTER – 23rd April 2015: Food-focused marketing and textural interest continue to play a significant role in health & beauty innovation, as evidenced by Gama’s innovation feature for this week: Sanctuary Spa Cooling Body Sorbet Collection. Part of a new food-inspired range in the UK that also includes a series of ‘Air-Whipped Souffle’ products, the Sanctuary Spa Cooling Body Sorbet Collection from PZ …
The latest innovation insight from Gama Compass™ MANCHESTER – 9th April 2015: The challenge of developing ‘authentic’ and ‘local’ brands in mainstream alcoholic drinks categories comes under the microscope this week, as Gama looks at a new lager range aiming to capture the “unique character” of different Italian regions – Birra Moretti Le Regionali Beer. Announcing that “a voyage of discovery of unique Italian character has begun”, Heineken has unveiled …
The latest innovation insight from Gama Compass™ MANCHESTER – 20th March 2015: The value of functional branding in convenience food categories is explored in Gama’s feature innovation for this week – Fresh Express Functional Health Salad Kits. Comprising a Hearth Health kit, an Antioxidant kit and a Digestive Health kit, the new Fresh Express line of functional convenience salads is being launched in the US by Chiquita Brands as an …
The latest innovation insight from Gama Compass™ MANCHESTER – 12th March 2015: This week Gama focuses on new merchandising opportunities with a look at a bakery launch that combines print and digital media in order to appeal to children – Hans Freitag Fairytale Biscuits. Recently introduced by German biscuit specialist Hans Freitag, Hans Freitag Fairytale Biscuits are an attempt to drive greater brand interaction by linking product, packaging and digital …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th March 2015: This week Gama revisits the trend for textural variety in food and drinks products with a look at a new juice blend containing nuts, seeds and berry pieces – Harvest Soul Chewable Juice. Promoted as being “unlike typical juice drinks”, Harvest Soul Chewable Juice from Harvest Soul Inc. in the USA features a blend of “fruits, vegetables and …
The latest innovation insight from Gama Compass™ MANCHESTER – 20th February 2015: The potential for the ‘street food’ concept to exert greater influence in consumer goods categories is signalled by a new snack mix range with an emphasis on exotic ingredients and flavours – Forest Feast Street Food Snack Mixes. “Inspired by the sights, sounds and spices of the World’s Street Food hot spots”, Forest Feast Street Food Snack Mixes …
The potential for the ‘street food’ concept to exert greater influence in consumer goods categories is signalled by a new snack mix range with an emphasis on exotic ingredients and flavours – Forest Feast Street Food Snack Mixes. “Inspired by the sights, sounds and spices of the World’s Street Food hot spots”, Forest Feast Street Food Snack Mixes are being rolled out in the UK by snack producer Kestrel Foods. …
The latest innovation insight from Gama Compass™ MANCHESTER – 16th February 2015: Multifunctional benefits in household goods are Gama’s focus this week, as we look at the launch of a new household towel claimed to feature the added ‘power’ of dish detergent – Bounty Kitchen Towel with Dawn. Newly introduced in the US by P&G, Bounty Kitchen Towel with Dawn is promoted as “the first, and only, paper towel infused …
The latest innovation insight from Gama Compass™ MANCHESTER – 30th January 2015: Further highlighting the growth of bold and challenging taste experiences in FMCG products, this week Gama shines a torch on the latest flavour to be added to the Svedka Swedish vodka line – Svedka Grapefruit Jalapeno Vodka. Due to be launched in the US by Constellation Brands, Svedka Grapefruit Jalapeno Vodka is looking to appeal to consumers with …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th January 2015: This week Gama looks at how the ‘healthy’ associations of the Mediterranean diet are finding a new expression through supplements, with the launch of a cholesterol support tablet based on functional botanical ingredients – Reserveage Bergamot Cholesterol Support with Resveratrol. Recent years have seen a groundswell of support behind what is often termed the ‘Mediterranean diet’ – a …
The latest innovation insight from Gama Compass™ MANCHESTER – 16th January 2015: Exploring the recent craze for breakfast biscuits, and the move towards ‘snacking’ formats in the confectionery and bakery markets, this week’s innovation focus is a new launch that pulls together both the on-the-go breakfast and ‘bitesize’ trends – Bel Vita Bites Breakfast Biscuits. Claimed to be a response to the “42% of Americans skipping breakfast due to being …
The latest innovation insight from Gama Compass™ MANCHESTER – 9th January 2015: This week Gama returns to the prevalent themes of male-oriented positioning and coffee connoisseurship, putting under the microscope a new product that combines masculine branding with the gourmet associations of aged wine through the medium of coffee – Death Wish Barrel Brand Coffee. New to consumers in the US, Death Wish Barrel Brand Coffee – roast coffee aged …
The latest innovation insight from Gama Compass™ MANCHESTER – 22nd December 2014: This week Gama takes a look at the latest example of indulgent foods transitioning to the drinks industry with the launch of new “drinkable cookies” from Japanese bakery and confectionery firm Fujiya – Fujiya Country Ma’am Cookie Drink. Fujiya Country Ma’am – a long-standing Japanese soft cookie brand – is making the journey from food to drinks through …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th December 2014: Underlining the growing appeal of ‘extreme’ taste experiences, this week Gama looks at a new “sour” sports drink based on apple cider vinegar – Stu’s Sour Elixir 100% Pickle Juice. Promoted with the slogan “Gain power. Go sour”, Stu’s Sour Elixir from Stu’s Heritage Foods is a new vinegar-based product that is being advertised as an alternative to …
The latest innovation insight from Gama Compass™ MANCHESTER – 28th November 2014: In a further example of category crossover in the food and health & beauty industries, this week Gama focuses on Dairyface Beauty Mooscow Hand & Body Moisturiser, a new skincare product based on real dairy cream. The latest in a line of milk-based toiletries from US producer Dairyface, Beauty Mooscow Hand & Body Moisturiser is a topical skin …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th November 2014: This week, Gama looks at a new format in the salad dressings category targeting busy female professionals – Ajinomoto Toss Sala Salad Dressing Powder. New to consumers in Japan, Ajinomoto Toss Sala Salad Dressing Powder is an alternative to traditional liquid salad dressings aimed primarily at lunch hour meals. The product comes as a blend of dry ingredients …
The latest innovation insight from Gama Compass™ MANCHESTER – 12th November 2014: The quest for new natural alternatives to conventional table sugar continues to be a hot topic in the food and drinks space. This week Gama takes a look at one of the latest players on the scene – SugaVida Natural Sweetener. Promoted as “the only sweetener that is a superfood”, SugaVida is a new brand of health-oriented natural …
The latest innovation insight from Gama Compass™ MANCHESTER – 27th October 2014: Gama this week looks at an interesting on-the-go concept in the world of baking mixes – Condi Gold Chocolate Cake Mix, a single-serve dessert which can be cooked in just one minute in the microwave. Looking to extend convenience benefits into the baking mixes category, Portuguese manufacturer Condi Alimentar has unveiled Condi Gold Chocolate Cake Mix, a new …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th October 2014: In the innovation spotlight this week is a health drink tapping into the growing popularity of savoury flavours. New from Pacific Foods in the USA, Pacific Organic Bone Broth is a product designed to be “sipped by the cup” as “a delicious, satisfying addition to your everyday routine”. Bone broths as a drink have undergone something of a …
The latest innovation insight from Gama Compass™ MANCHESTER – 10th October 2014: This week, Gama turns its attention to a new cider-meets-wine hybrid – Wapple Anteprima Wine-Based Drink. Recently unveiled in Italy, Wapple is promoted as a “new dimension” in alcoholic aperitifs. The 8% abv drink – coined from the words “wine” and “apple” – has been developed by Consorzio Ortofrutticolo di Belfiore, a fruitgrowers’ cooperative from the north of …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd October 2014: In a display of ‘out of the bag’ thinking, fresh salad is being given the gourmet treatment through premium packaging, courtesy of a new launch in Italy from La Linea Verde – Dimmidisi Le Stellate Salad. Dimmidisi Le Stellate Salad – roughly translated as “Stellar” is an attempt to turn packaged salad from an everyday item into something …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th September 2014: Laundry detergent and fine fragrance collide in a new high-concept launch from The Deli Garage in Europe – L’Eaundry Fragrance Laundry Detergent. With its minimalist but stylish bottle design, and fragrances “pour homme” and “pour femme”, L’Eaundry Fragrance Laundry Detergent is more high-end toiletry than household product. Priced at €79 (over $100) per bottle, it comes as a …
The latest innovation insight from Gama Compass™ MANCHESTER – 19th September 2014: Reinventing jam for a younger generation of consumers is Gama’s innovation focus this week, as we take a look at a the new Spoonfed Foods Savoury Jam line recently launched in Australia. Blending sweet and savoury flavours, Spoonfed Foods Savoury Jam is designed to attract younger consumers to the jam category through its gourmet, ‘foodie’ positioning . Given …
The latest innovation insight from Gama Compass™ MANCHESTER – 12th September 2014: With e-cigarettes experiencing a surge in popularity across the globe, Gama considers what the future may hold for more traditional stop-smoking products. One product that may have the answer is Aqua-Tine Homeopathic Nicotine Formula – a new ‘beverage mix’ format of nicotine replacement now on sale in the USA. Promoted as “a new alternative to traditional tobacco products …
Gama’s innovation focus this week is a product that seeks to take margarine into uncharted waters through sweet flavours – St Hubert Margarine with Chocolate Chips. Launched in France as an extension to the established St Hubert line of margarines, St Hubert Margarine with Chocolate Chips is an attempt to reposition margarine as a healthy alternative to sweet spreads, particularly targeting the traditional French goûter or afternoon snack. Familiar to …
This week Gama casts its eye over the latest display of multifunctionality in the health and beauty industry – Clarins Sun Care Radiant Oil Spray. Combining the benefits of a body oil, a hair oil and sunscreen in one, Clarins Sun Care Radiant Oil Spray is the latest addition to the Clarins line up of sun protection products in Europe. Described as “a beautifying oil enriched with a nourishing elixir”, …
A new twist on toaster snacks features this week, as Gama considers the latest innovation in the cheese and hot snacks categories – Alpenhain Toastertaler Grilled Cheese Snacks. Launched by Alpenhain in Germany, Alpenhain Toastertaler are an unusual addition to the hot snacks landscape. Sold frozen, the square-shaped “blocks” of cheese are designed to be cooked directly in the toaster, without the need for baking paper or any other preparation. …
The worlds of wine and coffee collide in an unusual new launch featured by Gama this week – Friends Fun Wine Coffee-Flavoured Wine. New in the US, Friends’s melding of coffee and wine is the latest addition to the company’s range of low-alcohol “fun wines”, which come in cans and primarily target party occasions. Blending sweet coffee flavours with red and white wine, Friends’s latest invention focuses on novelty taste …
This week Gama takes a look at an in-vogue category in the health and beauty industry – exfoliant powders – with the debut of Boscia Tsubaki Oil-Infused Exfoliating Powder. Boscia Exfoliating Powder, a new launch available in markets including the USA, Canada and Malaysia, is an illustration of the growing interest in powder exfoliants as an alternative to more traditional scrubs and gels. One of a series of products from …
The growing influence of Mediterranean diets in the world of product innovation is brought into focus with the launch of Ametller Mediterranean Yoghurt with Olive Oil, a line which is new on the market in Spain. This week, Gama once again turns the spotlight on the yoghurt category and, in particular, the influence of the ‘Mediterranean’ trend in new product development. Ametller Mediterranean Yoghurt with Olive Oil, launched by Barcelona-based …
This week Gama turns its attention to the haircare market – and the growing influence of glamour trends in the health & beauty industry – with the launch of Drybar Gold Mine Shimmering Leave In Conditioner. Recently unveiled for the summer season in the US, Drybar Gold Mine Shimmering Leave In Conditioner is a hair conditioner and cosmetic product highlighting the trend for products which add a touch of “glitz” …
This week Gama explores a new product called Coco Vodka, a flavoured alcoholic beverage (FAB), that illustrates the continuing prominence of coconut water in product innovation. Launched in 2014 in Australia, Coco Vodka is a premixed spirit drink blending triple-distilled vodka and “the fresh water from young coconuts”. Available in an original version as well as varieties flavoured with pineapple and guava, the drink seeks to draw heavily on the …
This week Gama takes a look at at the novel “starch-removing” claim being made by Pril Fat & Starch Dish Detergent, a new product line recently launched by German manufacturer Henkel. Promising to “effortlessly remove fat and starch”, Pril Fat & Starch is a reformulation of Henkel’s existing Pril dish detergent in Germany. Identifying that much of the effort in manual dishwashing relates not only to the effects of grease …
Butterkist Pop’n’Pour Microwave Popcorn is Gama’s focus this week, as we consider the latest addition to a growing UK popcorn market. Released by Tangerine Confectionery as a new line under the Butterkist brand, Pop’n’Pour is microwave popcorn with an added extra – a sweet topping that is served warm. Rather than being ready-flavoured, the popcorn comes in packs which contain separate sachets of sauce designed to be warmed up and …
This week, Gama takes a closer look at the debut of Coca-Cola Life, a new lower-sugar version of the soft drink slated for launch in the UK this autumn. Life is Coca-Cola’s first major UK brand launch since Coca-Cola Zero in 2006. Positioned as a “lower calorie” cola with 37% less sugar than regular Coca-Cola, Life is sweetened with a combination of standard sugar and the much in-vogue sweetener stevia. …
This week Gama turns its attention to on-the-go drinks and a new launch from Poland that combines the health benefits of fruit with the satiety benefits of cereal – Tymbark Fruktajl Fruit Drink Snack. Fruktajl – coined from the words ‘fruit’ and ‘cocktail’ – is the latest launch from Tymbark, a Polish manufacturer of fruit drinks, juices and fruit products. Sold in 250ml bottles and positioned as an on-the-go ‘snack’, …
This week, Gama casts its eye over a new addition to the long-established Mitsuya Cider range in Japan – Mitsuya Freezing Cider – which is taking chilled shelving to new extremes. Launched by Asahi Soft Drinks, Mitsuya Freezing Cider is a soft drink that blurs the boundaries between chilled drinks and frozen ice pops. The product is designed to be stored and sold at a temperature of -5 Celsius, at …
Enhancing the sensory and indulgence appeal of yogurt is the strategy behind a new Brazilian product line featured by Gama this week – Batavo Yogoflan. Marketed with the tagline “as delicious as a dessert, as healthy as yogurt”, Batavo Yogoflan is a further example of how yogurt is increasingly turning to indulgence as well as health in order to appeal to consumers. In opting for ‘healthy indulgence’ positioning, Yogoflan enters …
The confluence of convenience and health & wellness trends in non-alcoholic beverages is Gama’s focus this week, as we take a look at a recent development in the green tea category – Teaforia Shake & Brew Cold Brewing Green Tea Bags. New in the UK, Teaforia Shake & Brew is a concept that allows consumers to drink green tea on the go. Essentially a conventional teabag but with an elongated …
This week Gama looks at a recent attempt to bridge the gap between younger and older male alcohol consumers – Seth & Riley’s Garage Hard Lemon Drink. Launched by Carlsberg in a number of global markets, Seth & Riley’s is the latest in a recent swathe of ‘hard’ alcoholic fruit-based drinks that typically target men. Such drinks provide an alternative for male consumers dissuaded by the more typical fruit-flavoured FABs, particularly …
This week Gama looks at a significant mainstream move for protein enhancement, with the launch of Kraft Philadelphia 2x Protein Cream Cheese Spread. Recently debuted in the USA, Philadelphia 2 x Protein is a new version of the classic cream cheese which, as the name suggests, contains twice as much protein (4g vs 2g per serving) as the standard version. Available in regular and honey flavours, the new product is …
Highlighting the innovation taking place in the craft beer segment, this week Gama turns the spotlight on Er Boqueron, promoted as the world’s first beer to be made from sea water. Recently launched in Spain, Er Boqueron defies convention with its use of a novel ingredient – a sea water product called Mediterranea which made its debut in 2012. Mediterranea is extracted from pure Mediterranean seawater and is designed to …
Today Gama features a new skin care, body wash and hand soap line from the Dial brand in the USA – Dial Greek Yogurt. Tapping into the growing popularity of Greek yoghurt products and the trend towards protein enrichment, the new yoghurt line offers consumers “protein packed yogurt for deliciously soft skin”. Greek yoghurt has been the rising star of the yoghurt category in the USA. By nature thicker and …
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