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2 MIN READ

Water goes alcoholic with ‘natural’ FAB launch

March 27, 2019
-
Alcoholic Drinks, Europe, Innovations

The latest innovation insight from Gama Compass

MANCHESTER – 27th March 2019: This month’s Innovation Insight delves into the world of low-sugar, low-alcohol drinks, shining a spotlight on a new launch that creatively fuses together flavoured alcoholic beverages and bottled water: Balans Aqua Spritz.

Promoted as “a brand new Swedish brand and drinks concept”, Balans Aqua Spritz is described as a 4% abv alcohol-infused sparkling water with a hint of natural fruit flavour. New in the UK from cidermaker Kopparberg, the product contains carbonated water as its primary ingredient alongside an apple juice base and natural fruit flavouring. According to Kopparberg, a unique fermentation process, in which the sugar in the apple juice is broken down into alcohol, creates a low-calorie alcohol base for the product. Balans Aqua Spritz comes in Lime and Mandarin flavours, the latter described as containing just 60kcal and 0.6g of sugar per can.

While there may appear to be an inherent contradiction between an alcoholic drink – especially an FAB – and perceptions of health and fitness, launches such as Balans Aqua Spritz are clear indicators of how consumers increasingly associate water in whatever guise as a “clean” and “healthy” choice. Just as in the soft drinks space, the importance of “pure”, “natural” and even “healthy” may become ever more relevant in alcoholic drinks, especially when targeting younger generations of health-conscious consumers.

Image source: Kopparberg

 

About Gama Compass

Take a more informed approach to product strategy, increase profitability and reduce costly mistakes with Gama Compass, Gama’s premium subscription service for the FMCG sector.

Developed with the industry’s leading names, Gama Compass offers powerful insights that allow you to unlock new opportunities and streamline your innovation pipeline.

About Gama

Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.

www.gamaconsumer.com

Notes to editors

Tom Warden, Gama editorial director, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.

 

– ENDS –

 

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Water goes alcoholic with 'natural' FAB launch - Gama