The latest innovation insight from Gama Compass MANCHESTER – 27th March 2019: This month’s Innovation Insight delves into the world of low-sugar, low-alcohol drinks, shining a spotlight on a new launch that creatively fuses together flavoured alcoholic beverages and bottled water: Balans Aqua Spritz. Promoted as “a brand new Swedish brand and drinks concept”, Balans Aqua Spritz is described as a 4% abv alcohol-infused sparkling water with a hint of natural fruit …
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Kopparberg
Cider manufacturer Kopparberg is to expand its fruit flavoured offering in the alcoholic drinks space with the launch of a fruit lager. Kopparberg Fruit Lager will have 5% abv and aims to be an alternative to existing radler beers. According to Kopparberg, the product undergoes a “traditional lagering process” but without the use of hops, with fresh lemon and lime juice added instead. Kopparberg senior marketing manager Jodie Alliss commented: “Our …
Kopparberg is expanding its Swedish cider range with the launch of a new ‘cider sorbet’ that is sold in a pouch and designed to be served frozen. Promoted as the “first frozen cider” and being launched in the UK in time for the summer months, Kopparberg Frozen Fruit Cider follows the launch of similar pouch products in the FABs category. According to an article in The Drinks Report, the cider …
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