The latest innovation insight from Gama Compass
MANCHESTER – 28th November 2017: This month’s Innovation Insight takes a look at the stellar rise of avocado in the FMCG space, as the fruit forges new roles across the food, drinks and personal care industries. The latest development sees avocado make a name in the world of ready-to-drink chocolate shakes with the introduction of a new ‘delicious’ yet ‘low fat’ product that has recently debuted in Indonesia – Hilo Chocolate Avocado Drink.
Effectively a reworking of an existing powdered beverage, HiLo Chocolate Avocado Drink from Indonesian firm Nutrifood is the latest example of how avocado is continuing to carve out new opportunities in the consumer goods space as it capitalizes on its new-found popularity, in particular among younger generations of consumers.
Compared to some Western markets, avocados are in fact relatively established within the Indonesian food and drinks space – the country is among the world leading avocado growers, and as a result the fruit makes regular appearances in traditional products such as smoothies and coffee drinks. HiLo Chocolate Avocado Drink can nonetheless be seen as a modern reworking of these traditional offerings, with advertising pitched firmly at a millennial audience, and product marketing highlighting both flavour and functionality. Taste and health benefits are placed centre stage, with the drink’s “delicious chocolate” flavour given star billing alongside ‘low fat’ and ‘high calcium’ benefits.
HiLo Chocolate Avocado Drink provides further proof that the avocado trend still has some way to run, despite price increases driven in part by ramped up global demand. Much like coconut, whose success it has broadly mirrored, avocado looks set to continue to prosper across the food and drinks space, as consumers seek out creamy yet ‘healthy’ options and the benefits of ‘good fats’, as well as new generations of ‘free from’ foods with an emphasis on nutrient-rich, plant-based alternatives to traditional meat and dairy staples.
Image source: Nutrifood
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Notes to editors
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