The latest innovation insight from Gama Compass™
MANCHESTER – 6th August 2015: New developments in sun care technology that effectively turn summer into winter feature in this week’s Innovation Insight, as we take a look at a new refreshing spray that claims to deliver sun protection in the form of ‘snowflakes’ – Recipe Snow Flower Sun Protection Spray.
South Korean health & beauty manufacturer Recipe Cosmetics is aiming to create a new niche within the emergent category of ‘refreshing sun sprays’ with the launch of a product that takes snow as its inspiration, using ‘snowflakes’ as a form of visual verification of the product’s cooling properties. Promoted as “the first sun spray with snowflake shaped particles”, Recipe Snow Flower Sun Protection Spray is designed to be sprayed on skin to combine SPF 50 and UV sun protection with a cooling effect that the company says offers a “unique pleasure of spraying snowflakes”.
As the use of cooling effects becomes an ever more mainstream phenomenon in the skin care and sun protection market – with products such as Nivea’s Sun Protect and Refresh Invisible Cooling Sun Spray and Neutrogena’s Fresh Cooling Sunblocking Spray an increasingly common sight on shelves – companies might look to take the lead from products such as Recipe Snow Flower Sun Protection Spray and its “unique pleasure” positioning to create more fun and dynamic concepts in the sun care space. Moving on from generic ‘cooling’ claims or increasingly prevalent ‘ice cream / sorbet’ concepts, companies may feel emboldened to branch out with distinctive and playful ideas, moving sun care from a functional necessity to a more pleasurable and interactive product experience.
Image source: Recipe Cosmetics
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