The latest innovation insight from Gama Compass
MANCHESTER – 29th June 2017: This month’s Innovation Insight looks at how packaged salad manufacturers are adapting to the new ways that consumers are incorporating ‘healthy’ ingredients into their diet. Under the microscope is a new line that positions salad leaves as an ingredient to be blended into health drinks, rather than eaten whole – Florette Smoothie Mix Salad.
Capitalizing on a boom in home-prepared, ‘superfood’ smoothies, salad specialist Florette has unveiled a new generation of its bagged salad leaves that are specifically designed for blending. Launched in the UK, Florette Smoothie Mix Salad is “designed to be the delicious and nutritional heart of your smoothie which comes to life in the presence of your favourite flavours”, with consumers instructed to blend the assortment of leaves together with fruit of their choice.
Florette Smoothie Mix Salad points to the opportunities and threats facing fruit and vegetable manufacturers. As ‘quick-to-prepare’, ‘easy-to-consume‘ and ‘professional nutrition’ become embedded in the mainstream, producers need to keep pace through continued adaptations to their product lines. With the focus switching from ‘salad-as-food’ to ‘salad-as-nutrition’, there will be a need for more versatile solutions that enable consumers to easily incorporate fruit, salad and vegetable ingredients into their overall dietary regime, prioritising nutritional value and convenience benefits.
Image source: Florette
About Gama Compass
Take a more informed approach to product strategy, increase profitability and reduce costly mistakes with Gama Compass, Gama’s premium subscription service for the FMCG sector.
Developed with the industry’s leading names, Gama Compass offers powerful insights that allow you to unlock new opportunities and streamline your innovation pipeline.
Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.
Notes to editors
Tom Warden, Gama editorial director, is available for comment. To arrange an interview please contact +44 161 818 8700 or firstname.lastname@example.org.
– ENDS –