Cultivate Ventures, the strategic platform of Hain Celestial Group has signed an agreement to acquire bean-based manufacturer Better Bean, for an undisclosed amount.
“Better Bean is well suited for the Cultivate Ventures portfolio given our focus on the perimeter of the store with our BluePrint functional beverages, Yves Veggie Cuisine vegetarian offerings and Health Valley refrigerated soup products,” commented on the acquisition Beena Goldenberg, chief executive officer of Cultivate Ventures and Hain Celestial Canada.
Better Bean was founded in 2010 and offers a range of plant-based bean varieties “aligned with consumer demand for nutritious food, plant-based protein, fiber, clean labels and convenience,” according to Mrs. Goldenberg.
This is the first acquisition since Hain Celestial launched Cultivate Ventures platform last November, which invests in “lifestyle brands, smaller portfolio brands and concepts”.
Source: Food Business News